Arsenal partner with KSI & Logan Paul as PRIME becomes official hydration drink

Arsenal have announced a partnership with PRIME, the hydration drink founded by YouTube sensations KSI and Logan Paul.

The Gunners say it will be their 'official hydration drink' and will be available to players and fans around Emirates Stadium, starting with the Emirates Cup this weekend.

PRIME co-founder KSI is a lifelong supporter of the club and he has called the partnership a 'dream come true.'

He said: 'Honestly, I can't believe it, this is a childhood dream of mine.

'From watching Arsenal tear up the Premier League in the early 2000's to now being associated with Arsenal officially with PRIME, it's a dream come true and I'm still pinching myself! This is a huge moment and I'm so glad it's with the team I support.'

On Twitter, Paul said the news was 'not real life' and 'madness' as the company the pair only founded in January of this year has already secured a massive landmark deal.

KSI and Paul were originally internet rivals. With a combined subscriber count of 39.2 million on YouTube, the pair decided to settle their differences in a boxing ring.

The first fight ended a majority draw. The second encounter saw both men fight professionally as Matchroom kingpin Eddie Hearn promoted the event. KSI won the fight via split decision.

Since sharing a boxing ring, the two men have become friends and now have a big-time partnership with a top Premier League club.

Arsenal's chief commercial officer, Juliet Slot, said: 'We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.

'KSI is a lifelong Arsenal supporter and it's fantastic we can keep this in the family. I'm sure our supporters will love the drink and I'm excited to see the fun ways we will bring this partnership to life.'

Logan recently signed a deal with WWE for the next three years where he will perform at several pay-per-view shows. KSI is releasing his debut music album tomorrow, July 29.