Manchester United's striking new light pink away kit has caused a stir on the terraces - and Twitter - dividing fans over the club's colour choice.
The 2018-19 kit, which costs £110, is a colour first for the team and pays homage to The Football Pink newspaper, which closed in 2007.
Rival fans need no goading when it comes to poking fun at the Old Trafford faithful and they haven't held back on the sight of the club's star players' new attire.
Leicester fan and Match of the Day presenter Gary Lineker questioned whether the club's traditional red and white colours had been mixed up in the washing machine.
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While the kit was unveiled at the season's start in August, football fans got another glimpse of it when the team took on Watford over the weekend - and the floodgates for comment quickly opened.
@GaryLineker led the charge, jabbing: 'Somebody at @ManUtd must have messed up the laundry. That can’t be the colour of their kit.'
@_VJ77 agreed: 'I love pink on blokes but these deffo look like these should of been in a White Wash but got put in with the Reds.'
Another Gary, @gary302 raged: 'Why did Manchester United wear that Pink monstrosity on Saturday? Watford wear Yellow, United wear Red. Something not right here.'
@JillJon51590088 agreed: 'Who on earth was in charge of choosing Man U’s away kit? Pastel pink? Really? #ManchesterUnited #kit #strange'
@BellesHels chimed in: 'Sorry guys, pink's my favorite colour but i dont like the away kit.'
@PaigeAllanson disagreed entirely, saying: 'I LOVE @ManUtd in pink! #realmenwearpink'
@windyrhino agreed, writing: 'Why shouldn't players wear pink? Stop judging people, stop discriminating. #realmenwearpink'
Others said the 'ice pink' kit wasn't nearly pink enough.
@sk140679 wrote: 'Shocking....if your gonna go pink...go pink....not sure what colour that is.'
One version of the adult shirt on the adidas website is called the 'authentic away jersey' and costs supporters £109.95.
Said to be 'identical' to the shirts worn by Paul Pogba, Jesse Lingard and Co, fans are being encouraged to look beyond the replica away shirt which retails at £64.95.
Fans got the first sighting of the shirt back in July when pictures emerged from an adidas store in Taiwan.
They appeared to confirm that the upcoming away strip would be pink for the 2018-19 season - and now fans can purchase their own.
For those ardent supporters who want more than just the shirt, adult shorts cost £24.95 with the accompanying pink socks costing a further £16.95.
So for those wanting the 'authentic' away shirt with the shorts and socks, the total cost is an eye-watering £151.85.
The kit got a successful first outing with Jose Mourinho's side running out 2-0 winners against Burnley.
A brace from Belgian striker Romelu Lukaku proved United are pretty in pink already so far this season.
TonyV25
56
TBH Pink and Black combination looks very good
forzacmilanspursmanu
49
it looks and anybody with half a fashion brain know the name of that colour is not pink . . [Comeon]utd
Vezonic22
44
I care less about that Jersey and wishes the team to win games.