Manchester United were always planning the next part of their rebuild this summer.
Seven years of disappointment has led Ed Woodward to the conclusion that he needs to back the current manager, Ole Gunnar Solskjaer, by giving him both time and money to rejuvenate the club. Now, a path back to the top is glaring directly at him.
United are monitoring a number of targets ahead of the summer, including Jack Grealish, Jadon Sancho, and James Maddison. It is unlikely the club would splash out on three marquee signings at once yet the football industry has dramatically changed over the last six weeks.
United are the best-placed club to take advantage of the new order, spending to propel them back towards the summit of the Premier League table.
Firstly, United's healthy cash reserves, coupled with the fact a high-proportion of their revenue comes from commercial activities not dependent on matchday action, means they are in a far more financially stable position than most of their rivals.
While the majority of the 'Big Six' in England may need a quiet summer, United should not be as badly affected. The latest financial accounts show their wage bill is just 50% of turnover and TV money accounts for just 42% of their revenue. That's the lowest in the division, indicating a health that far outstrips most modern clubs.
This financial security partly explains why Manchester United are not asking their players to take a wage cut or wage deferral, and the club are also continuing to pay their staff 100% of wages without taking government furlough money.
These developments indicate United are not struggling, and should allow the club to splash the cash on new recruits this summer without facing criticism.
At rival clubs, the decision to ask players to take wage cuts or deferrals leaves them in a politically sensitive position should they subsequently attempt to purchase new players in 2020.
So they have accidentally become even more financially powerful - by comparison to rivals - in recent months while remaining one of the only clubs with the moral and political freedom to enter the transfer market this summer.
They also face the prospect of reduced prices across the board. Player values have gone down by 10-20%, according to Transfermarkt, and the Premier League's 'Big Six' have seen their squad values decrease by a collective £1.84 billion.
“Who knows how the market is going to react to this?” Solskjaer said on April 8. “Who knows which clubs need to sell players?
“There might be just a situation there where you can exploit, and I know that we at Man United, we are one of the biggest and financially well-off.”
It will be a buyers' market this summer and United can capitalise. Two or three new additions would be enough to make Solskjaer's side one of the best in the country.
The Norwegian can already rely on an excellent defence, while his uncanny ability to win the 'Big Six' battles means United simply need to learn how to outmuscle the Premier League's middle order.
Grealish, Sancho and Bruno Fernandes supplying the United forwards should offer enough individual creativity to make up for any tactical shortcomings we have seen over the last 12 months of Solskjaer's reign.
United's difficulties post-Sir Alex Ferguson could be about to come to an end.
Jawekmnrs
0
Manchester united should learn how to spend money on a quality players who are will to joined the club instead bring Sancho, van de beek, Jude Bellingham ,Madison and dias
Hipilopsty
4
This is what they call a club,how happy i am to be man u supporter,Ole more fire
kingCalion
3
Man United is the biggest Club in English football 🙌
Bazbcdmpu
0
if we can take advantage of the current market situation,then we should be able to pull off valuable signing in summer transfer window,the premier league title is not far away from Us. GGMU
I don't believe in current market situation being an advantage to top clubs. because the players top clubs want are either at another top club (who really doesn't need to sell to make ends meet) or is a superstar talent at a small club where (1) there would be other top clubs vying for the same talent. OR (2) the club would be inclined to get one more season out of the player when they can sell at high prices rather than selling on cheap. so while the current economic crisis may suit all clubs who are not necessary looking to buy world class talents, it may not reduce the prices for clubs looking to buy world's best talents (current and upcoming)
Bazbcdmpu
0
well said but how were players at fault there.people keep saying that the players and the people should be penalised when they have not done anything wrong
completely agree with you.. sometimes, people are obnoxious about facts and just follow the stupidity of a group voice based on situational sentiments without actually evaluating the merits of their argument.
teedee871
6
if we can take advantage of the current market situation,then we should be able to pull off valuable signing in summer transfer window,the premier league title is not far away from Us. GGMU
Wizcoptu
0
well, to be fair Liverpool was only one of the two Top 6 club to ask for government furlough money intended for smaller businesses before making a U-turn due to public outcry (incl. those from Liverpool fans). Actions like that let the club stature slip down a bit irrespective of success on the pitch. I think Liverpool owners were a bit naive and tried to be clever in a situation where little bit of grace and magnanimity was the need of the hour. Small difference, big repercussions.
well said but how were players at fault there.people keep saying that the players and the people should be penalised when they have not done anything wrong
Bazbcdmpu
4
so when liverpool says that everyone laugh whereas if man Utd says that,they get more respect
well, to be fair Liverpool was only one of the two Top 6 club to ask for government furlough money intended for smaller businesses before making a U-turn due to public outcry (incl. those from Liverpool fans). Actions like that let the club stature slip down a bit irrespective of success on the pitch. I think Liverpool owners were a bit naive and tried to be clever in a situation where little bit of grace and magnanimity was the need of the hour. Small difference, big repercussions.
lukzlat910
2
so when liverpool says that everyone laugh whereas if man Utd says that,they get more respect
Well to be fair if Liverpool says that United fans laugh and when United says that then Liverpool fans laugh....it's all in the rivalry mate
Wizcoptu
2
so when liverpool says that everyone laugh whereas if man Utd says that,they get more respect