OFFICIAL: Adidas extends record sponsorship of Real Madrid until 2028

Real Madrid has inked a massive new sponsorship deal reportedly worth €1.1 billion (£946m/$1.2bn) with Adidas. 

Adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.

The aim for the coming years is to remain at the helm of world football, seeing Real Madrid being successful on the pitch and providing the best products to madridista fans around the world.

The club president of Real Madrid, Florentino Pérez, stated: "Real Madrid and adidas are two of the most iconic brands in the sporting world. It is a natural step to extend our successful deal until 2028. Together we will continue to build this strategic alliance that helps us set a benchmark and remain leaders in football. Adidas is an ideal sponsor for us. Adidas provides the best equipment for our performance on and off the pitch and they have fantastic original products for our fans around the world. We know that together, we will continue to have years of success to come". 

Kasper Rorsted, CEO of adidas, commented: "Without a doubt Real Madrid are one of the best sports franchises in the world. We are thrilled to be able to continue our collaboration for years to come. This deal will help us complete our mission of being one of the best companies in world sport and make sure adidas is a leader in football. We are proud to provide the kit for Real Madrid and serve all of the club's fans around the world with innovative products and style”.

Fierce competition among Adidas, Nike and Puma for the top clubs in Europe has driven record deals in recent years, but company sources dismissed as much too high a figure of 120 million euros (£103.24 million) a year cited by some media for the Real agreement.

Adidas last week reported that sales fell 3 percent in Europe in the first quarter, but said it hopes for a recovery by the end of the year as it seeks to boost sales of sports performance gear.