'It is an obvious strategy not to buy superstars but to create them.'
The plan at Borussia Dortmund is clear... and it's clearly working. Erling Haaland and Jadon Sancho are just the latest off the production line of players that the club have brought in, not for mega-money, before turning them into top-level stars.
Pierre-Emerick Aubameyang and Christian Pulisic are previous examples, the former costing under £14m and the latter a free transfer, before Dortmund recouped a combined £115m by selling them to desperate English clubs.
And so, who's next? Well, according to reports in Belgium, it could be Club Brugge's Emmanuel Dennis - a striker who has shone this season. But who is he? Here, Sportsmail takes a look...
Who is he?
Emmanuel Dennis is a Nigerian striker, born in the east of the country, close to the border of Cameroon. He made his way to the capital to play in the Accademia di Abuja at the age of 13, before a huge move - both logistically and otherwise - to Zorya Luhansk in Ukraine.
Then 19, he impressed in a trial with the club before going on to score on his debut in July 2016. He was immediately linked with a move away in the winter - to Manchester City among others - but opted to stay in Ukraine for the rest of the campaign.
In the summer, a year after he had moved to the country, Dennis was snapped up by Belgian side Club Brugge for a fee in the region of £1m. He netted five in six to start with a flourish and is now in his third season at the club. His defining moment perhaps came in November last year, when he scored twice against Real Madrid at the Bernabeu in the Champions League group stages.
What position does he play?
He is a striker by trade, and played up top in a 4-4-2 formation in that impressive 2-2 draw with Real Madrid at the back end of last year. That said, versatility is one of his better attributes, and this season he has played on both wings and through the middle, so could likely fit any style.
Dortmund have this season played with both a 3-4-3 and 4-2-3-1 style, and Dennis would fit anywhere across the front threes in both. In truth, he could be a straight swap for Jadon Sancho if Dortmund do get their way and sign him as a replacement.
What are people saying about him?
Ever since his arrival in Europe, the praise has been pretty resounding for the young Nigerian star. In the last six months, he has also made his Nigeria debut, and as the weeks go by, more and more football fans are beginning to sit up and take notice.
Newcastle, Sheffield United, Watford, Monaco and Sampdoria are also said to be scouting him ahead of a summer scramble for his signature, but it looks like Dortmund is the most attractive offer should they sell Sancho and stump up the necessary cash for Brugge to let him go.
The majority of comments about Dennis by the wider football public came in the wake of his two-goal showing at the Bernabeu, in which he celebrated with Cristiano Ronaldo's trademark jump, as if to mock the home support.
Gary Lineker, true to style, tweeted 'Dennis: The Menace' in the aftermath, while many picked up on his pre-match promise to get a tattoo if he scored. Whether he did or not is unclear...
Has he done it for his country?
Not just yet. At the age of 22, Dennis is very much a player on the up, but Nigeria fans are yet to see his full potential. Of course, they're aware of him given his roots and performances for the younger age ranges, but his breakthrough to the senior side is only just occurring.
He made his senior debut back in September, coming on for the final eight minutes of a friendly against Ukraine, before coming on for 11 minutes against Brazil a month later.
Why has he stood out this season?
In his position up top for Club Brugge this season, he has been the club's stand-out performer, and it is no surprise that he has attracted attention from some of the big boys across Europe.
Dennis constantly displays his lightning pace, and has an explosive way of playing, making bursting runs off the shoulder of the last defender and regularly timing those runs to perfection.
Off the ball, his energy is infectious and he constantly presses his opponents - a sure-fire way to keep the crowd on-side and ensure he is the first name on the team-sheet.
Is he a realistic target in the summer?
Absolutely. He wanted to leave last summer, before a change of coach and the arrival of Philippe Clement prompted him to stay for a further year. 'I like this coach,' was his response at the start of the campaign.
By way of a thank you, Club Brugge upped his wages and awarded him a lucrative new contract through until 2022... but that is unlikely to stop him leaving if the right offer comes in. In truth, all the new contract does is ensure Brugge can demand a hefty fee for his services. He is likely to cost his suitors around £21million.
If Dennis continues performing at the top level, those bids are sure to arrive in a flurry come June.
Would Dortmund be the right club for him?
On paper, most definitely. The club's desire to sign some of the best young, untapped talent has worked a treat over the past few seasons. The likes of Ousmane Dembele, Erling Haaland, Jadon Sancho, Christian Pulisic, Jacob Bruun Larsen and Gio Reyna have all come through the ranks to either star for the first team or move on for big, big money.
In a recent interview with the BBC, the club's head of youth Lars Ricksen spoke openly about their recruitment policy and the way they try to do things in North Rhine-Westphalia.
'Technical skills are very important,' he said. 'And the quickness and speed of action. Players in our first team are all so fast. It is unbelievable.
'A few months ago, we had a player from a foreign country who was playing for our Under 17s and he wasn't fast enough, so we decided not to make the transfer. It made no sense.
'The other thing is the mentality. The loads we put on the players are very high. School, football, national teams. This can all take 70 or 80 hours a week. These boys have to be grown-up, focused and disciplined at a very young age.
'Our aim is to educate players from Dortmund and the surrounding area. But if we find players from abroad with potential, we will take the risk to try and sign them. But we won't take them from the USA or England or Spain just to make our Under 17 or Under 19 team a little better.
'We want to find the special one. We were quite successful with Pulisic, Gio Reyna and Jacob Bruun Larsen.'
They were, indeed... and perhaps Dennis is next.
Kene1000
1
Sancho hasn’t even become Sancho yet but they’ve made Dennis the next Sancho
MuncheeChestUnited
0
I think Sancho is a top player who deserves the praise he has earned... but still it is too early for the next Sancho
That’s what I meant
JJR360
1
“Become the next sancho”... like sancho is some long time legend who’s established himself?
I think Sancho is a top player who deserves the praise he has earned... but still it is too early for the next Sancho
badbdpuy
0
A real make no sense Article
badbdpuy
1
This is no make sense article, how old is Sancho and Dennis that they will liken the later to the former? Sancho is only beginning his career, and they taken another player like him to liken them... All football this is poor
LMSEN
0
ISL er table tay ja gie Atk te gie 2nd article...you will see I tagged you reply me there
Peyechi...Reply o korechi...see there
animac
0
Ami kono notifications paini...In which article you tagged me ?
ISL er table tay ja gie Atk te gie 2nd article...you will see I tagged you reply me there
LMSEN
0
Vai kothai geli?...I tagged you in an Indian article
Ami kono notifications paini...In which article you tagged me ?
animac
0
Idea sounds pretty amazing...Tahole kon article theke suru kora jay
Vai kothai geli?...I tagged you in an Indian article
LMSEN
0
Jader ke chinish ei ape Indian Messi fans tader Indian kono article e gie dak okhane keu dekheo na...ei fanclub ta banale jodi keu kokhone Messi ke troll kore ba kichhu kharap bolr tahole je kojon online thakbe shobai ekshathe Messi ke defend korbo...how does it sound?
Idea sounds pretty amazing...Tahole kon article theke suru kora jay
animac
0
Ha I'm from Kolkata...Basically Sealdah. Jak group ta kivabe banabi ar amra ki nearly same age ?
Jader ke chinish ei ape Indian Messi fans tader Indian kono article e gie dak okhane keu dekheo na...ei fanclub ta banale jodi keu kokhone Messi ke troll kore ba kichhu kharap bolr tahole je kojon online thakbe shobai ekshathe Messi ke defend korbo...how does it sound?
LMSEN
0
Bro teenager to nineteen obdi hoy...by the way amaro 17 hobe ei August e
Age is just a number...Maturity depends on experience and intelligent...And I find it better to not attribute myself with the tag of tennager because most of them are immature and imbecile...Beshi gyan die phelchi mone hochhe 😅😅
LMSEN
0
Bro teenager to nineteen obdi hoy...by the way amaro 17 hobe ei August e
Kon class tor? Aint your exam going on?
animac
1
I'm 17 right now and will turn 18 in May...Not a teenager anymore I guess...
Bro teenager to nineteen obdi hoy...by the way amaro 17 hobe ei August e
LMSEN
0
Na vai Nabadwipe thaki...are you from Kolkata?
Ha I'm from Kolkata...Basically Sealdah. Jak group ta kivabe banabi ar amra ki nearly same age ?
animac
0
Darun hoy...Do you stay in Kolkata ?
Na vai Nabadwipe thaki...are you from Kolkata?
LMSEN
0
Na re vai serious na...Bolchhilam je shob Indian Messi fans der nie ekta fan club banale ekhane kemon hoi?...By the way what's your age? teenager, probably?
Darun hoy...Do you stay in Kolkata ?
LMSEN
0
Na re vai serious na...Bolchhilam je shob Indian Messi fans der nie ekta fan club banale ekhane kemon hoi?...By the way what's your age? teenager, probably?
I'm 17 right now and will turn 18 in May...Not a teenager anymore I guess...
animac
0
Ki kotha bol...Anything serious or what
Na re vai serious na...Bolchhilam je shob Indian Messi fans der nie ekta fan club banale ekhane kemon hoi?...By the way what's your age? teenager, probably?
LMSEN
0
Chhar vai nam ta ekhane reveal kora thik na. Hmm let's what happens in the classico. Ekta kotha chilo tor sathe
Ki kotha bol...Anything serious or what
animac
0
Ha vai ki khobor? Getting ready for the Classico? Tor Nam ta jana hoyni...Animac noy nischoi 😅😅
Chhar vai nam ta ekhane reveal kora thik na. Hmm let's what happens in the classico. Ekta kotha chilo tor sathe
renzl1
0
This guy is like 3 years older than Sancho anyways[Crylaugh]
LMSEN
0
Hello vai
Ha vai ki khobor? Getting ready for the Classico? Tor Nam ta jana hoyni...Animac noy nischoi 😅😅
animac
1
Sancho himself is 19 years old...Give the boy some rest 😂😂
Hello vai
aryan_-10
0
the next sancho meanwhile the real sancho is not even 25 years old... todays football like to over mediatize young players which lead to situations like AT madrid buying overated kids for 126m €
the kid is not even 20
jotsamikael
0
the next sancho meanwhile the real sancho is not even 25 years old... todays football like to over mediatize young players which lead to situations like AT madrid buying overated kids for 126m €
Rieblnps
1
Sancho is who, An English player who haven't made a name, abeg English media take it easy ooo
Rieblnps
0
Who’s Sancho ?
Don't mind English media
Rieblnps
0
“Become the next sancho”... like sancho is some long time legend who’s established himself?
Don't mind them
MuncheeChestUnited
3
“Become the next sancho”... like sancho is some long time legend who’s established himself?
Jazeklmnu
1
Who’s Sancho ?
Goldmouf
2
[Crylaugh][Crylaugh][Crylaugh][Crylaugh] funny article...it's like comparing a butterfly and a cartapillar
Tenchi
3
Damn, Sancho isn’t even Sancho yet
Nebilrty
3
ALL FOOTBALL something u brings up points that is senseless, how old is Sancho n now comparing with Dennis
LMSEN
1
Sancho himself is 19 years old...Give the boy some rest 😂😂
hioabcdmt
0
They next Jadon Sancho as if Sancho was Maradona , Messi or Cristiano 🤣🤣🤣 both of them are pretty much around same age who knows Dennis might even come out to be better than Sancho 😂😂
I tire of all football o
Specialonedxb
5
They next Jadon Sancho as if Sancho was Maradona , Messi or Cristiano 🤣🤣🤣 both of them are pretty much around same age who knows Dennis might even come out to be better than Sancho 😂😂
Edoo87
4
every body know him after doing CR7 siii celebration in bernaleu
Karupin
1
Lol the next sancho. Sancho literally nobody, not even a legend.
Tancimpuy
0
good luck
filbot
1
sancho now has someone been labell after him