Furious fans in Hong Kong took out their anger on advertising boards after paying for tickets to watch Lionel Messi, only for the Inter Miami star to remain on the bench.
All 40,000 tickets for the friendly between the MLS side and an Hong Kong XI were snapped up in a matter of hours in December.
Messi featured prominently in the advertising, but fans hoping to catch a glimpse of the Argentina captain in action were left bitterly disappointed on Sunday.
The World Cup winner, who is nursing a hamstring injury, remained on the bench throughout the 90 minutes along with Luis Suarez during Miami's 4-1 win.
It sparked an angry backlash from supporters, some of whom quite literally took aim at Messi.
A video shared on X, the social media platform previously known as Twitter, shows a fan kung-fu kicking an advertising board featuring a picture of the Argentine star and taking his head off.
Furious fans booed David Beckham, Inter Miami president and co-owner, as he greeted the 40,000-strong crowd at Hong Kong Stadium and thanked them for their 'incredible welcome'.
The Manchester United and England legend was roundly jeered during his speech after fans paid as much as Β£365 for a glimpse of Messi in action.
Meanwhile, Hong Kong's government has demanded an explanation from the organisers as to why Messi did not feature in the game, suggesting it could withdraw Β£1.6million of funding that helped organise the event.
'The organiser owes all football fans an explanation,' it said in a statement.
'Tatler XFEST, the event organisers, expressed their 'extreme disappointment' that neither Messi nor Suarez took part in the match.
Former Barcelona stars Jordi Alba and Sergio Busquets also did not feature.
'Despite some news reports, Tatler did not have any information about the non-participation of Messi or Suarez prior to kick off,' they said in a statement.
It was reportedly made clear to fans when they purchased tickets that there would be no refunds issued if Messi didn't play.
Miami coach Gerardo Martino said the club's medical team had taken the decision after an assessment on Sunday morning.
'We understand the disappointment of the fans for the absence of Leo [Messi],' he told reporters.
'We understand a lot of fans are very disappointed and we ask for their forgiveness.
'We wish we could have sent Leo on for at least a while but the risk was too big.'
The fiasco in Hong Kong comes just days after Messi's brief cameo in a friendly against Al-Nassr in Saudi Arabia.
Billed as the last chance to see the 36-year-old and Cristiano Ronaldo on the pitch at the same time, the match proved anything but as the Portuguese did not feature at all and Messi only played six minutes.
gsikaputa
481
This picture actually made my day yesterday even now am still laughing everytime I look at it, hong Kong people why π€πππ
Yudbkmoprt
443
Nothing new Messi, he was being kicked his entire career
AFaixal
429
Even Inter MiamiΒ use Messi poster to get more Money..
Los_Blancos09
421
inter Miami scammers they knew Messi wouldn't play and they continued at least Al Nassar did the right thing and refunded everyone... GOAT my ass
NasirHassanKwami
344
king is a king no doubt
Mangisha
282
They never behaved like this when they didn't see Ronaldo on the pitch vs Inter Miami. In fact they never behave bad whether Ronaldo plays or not. What has Messi done in this world? His level is way too much.
Peaceking1234
210
Never forget Portugal Players as well even know the G.O.A.Tπππ―π€
Sizabcluyz
125
Messi deserves player of the month for January because he won world cup 2022πππ