Brighton don't normally get it wrong with young players. After all, the quintet of Moises Caicedo, Marc Cucurella, Joao Pedro, Ben White and Alexis Mac Allister have brought in £300m in transfer fees in the last four years.
But the Seagulls had Viktor Gyokeres on their books and sold him for just £1m to Coventry in 2021. He has since become a £20m player at Sporting CP - then a £63.5m marquee signing for Arsenal. And now he's the Gerd Muller Trophy holder after scoring more goals than any player in 2025.
"We knew there was a top talent there - as that has subsequently been proved," Brighton chief executive Paul Barber tells Sky Sports about the forward. So why is Gyokeres not among a long list of Seagull success stories?
The Sweden forward seems like a classic Brighton signing - plucked from obscurity and with huge potential. But he left them with a mere eight first-team appearances to his name, none of them in the Premier League, and just one goal.
He was also part of a successful Brighton U23 side that got promoted to the top division of the Premier League 2 in 2018. Chelsea goalkeeper Robert Sanchez was part of that team, while his now-Arsenal team-mate White shared Brighton youth responsibilities alongside Gyokeres.
The first thing to note about Gyokeres' time at Brighton is he wasn't a striker. He was a winger. "He could play through the middle but he kind of played off the left," says Josh Kerr to Sky Sports, who played with the forward in Brighton's youth set-up.
"He would play as a striker now and again, but we had Aaron Connolly who was really good. If we had the two of them - and we always played 4-3-3 - we knew that Viktor could handle playing left wing and could cut in."
It meant that Gyokeres' first four senior appearances for Brighton came in that left wing position. But just because it now looks like the Swede was playing out of position, doesn't mean he couldn't show his quality.
"We obviously rated him highly then but we didn't think he would kick on as much as he has, which has been quite incredible," says Kerr.
"He was adjusting to life in England. But we could see month-by-month a difference in him each time.
"You could see the traits of what you're seeing now. He would always drift in, constantly wanting to get to the goal."
That position has influenced Gyokeres' career to date. A lot of his goals come via runs from the left channel. It became a staple during his time at Sporting - and even his first goal for Arsenal against Leeds came from a channel run down that flank.
"He's probably one of the most ruthless players that I've seen when he's on the halfway line and he's going to goal from the left," says Kerr.
"It was just the pace and power, sometimes teams couldn't cope with that."
That left wing position also helped Gyokeres' all-round game. "You want your wingers to work back and help your full-backs out - doing the thankless task of doubling up when you go to some of those tough away grounds," remembers Kerr.
"He would do it without you having to ask him - which is massive for certain teams or managers.
"He was just a good guy and that's what you get from him. Works hard, does his job for the team."
That is pertinent today amid his role at Arsenal. During a seven-game goal drought, Arsenal manager Mikel Arteta and the striker's team-mates in north London stressed the selfless work Gyokeres brought to the team.
At Brighton, he eventually ended up in the centre forward role for the first-team, making three starts in the Carabao Cup in the 2020-21 season under Graham Potter, who is now his national team boss with Sweden.
He got a goal and an assist in the second-round win over Portsmouth, and even started the fourth-round loss to Manchester United, with his future Arsenal team-mates White and Leandro Trossard also involved.
But that would be his final game for Brighton. The first-team outings dried up for the forward. It didn't just fail to work out for Gyokeres, but also Kerr - who is the same age as the Swede and now works as an agent for CAA Base, having retired early due to injury.
"They were not playing expansive football at that point," says Kerr. "It was more about survival so we'd never really see as many boys come through to the first team in those seasons.
"They just weren't going to play with the younger boys when they were trying to survive. Once they became an established Premier League club, they could then start to drip-feed boys in.
"So I think it was a timing thing. If we had a few more years at Brighton, we would have had a bit more of a chance."
Loans to Swansea and Coventry gave Gyokeres more senior football. His time in Wales saw more game time as a left winger, and when both moves failed to set the world alight, both Gyokeres and Brighton decided to part ways.
"Viktor progressed exceptionally well - but he wanted to progress even further faster," recalls Brighton CEO Barber.
"At that time we couldn't guarantee him first-team football here. We were very happy to continue to loan Viktor so he could continue to progress.
"But I think it says a lot about Viktor himself that he wanted a more permanent base sooner. He eventually got that and the rest is history."
The £1m fee Coventry paid for Brighton ended up being a turning point for the player. The confidence he got from being the Sky Blues' centre forward in the Championship caused a major shift.
His physicality went up in the summer he made his permanent move. "He definitely put the effort it," says Kerr. "He's an absolute machine. He's shredded!"
The goals went flying in too. His famous celebration was born in Coventry, with the striker himself admitting this season that creating the 'mask' coincided with his goal record improving.
Gyokeres still has fond memories of Brighton. That proved to be the case when Kerr was out doing agent work in Slovenia last September and saw Sweden were playing a World Cup qualifier while he was there.
He messaged Gyokeres - with whom he had shared a room with at a Hong Kong youth tournament - for a ticket and the striker delivered straight away.
"Some people would go the other way and say: 'I'm too good for that now'," says Kerr. "But it shows he's got a level head on him and he can look after people he knows."
But do Brighton have any regrets about letting Gyokeres slip off their books?
"It depends on whether you say slipped through or progressed through," says Barber. "I would prefer to say progressed through.
"It's always good when you spot a young talent, nurture them and you see them go on to even better things.
"We wish him well - apart from a few games this season!"
AbbaNoress070
3
He is the only player that bring more pressure to the opponent. he deserves a respect guys
Kelvlewin17
0
he has no skills just with power not naturally talented Brighton always care a lot about the talent
and how many of ur players re talented Normal man Utd fans 😆
Kelvlewin17
0
Because he wasn't good
useless man Utd fans re crying 😆
Boyklnosu
1
Foolish question! Did Sarah make it at Chelsea?
votdltuz
3
why criticising Gyokeres 😳🤦♂️🤷♂️ we Arsenal fans are seeing his work rate, he makes opponents defenders to lose guard on other players and give room for players like Saka, Martinelli and others to attack and score goals and we are proud of his work rate 💯💪 why not talk about players like Salah or De Bruyne when they were at Chelsea FC 🤔 🙄 🔥🤘
SmithBradshaw1990
4
why did Salah and De Bruyne not make it big at Chelsea?
Rudceklmnr
1
mentored by Ruben amorim
GeneralescobaCfr
5
It's a shame VG14 is your focus. It's a team that wins trophy, so ARSENAL is doing very well. Don't try to look for any negative narrative to distract us by attacking our striker. So, let him be.
Dramz13
1
we don't care u midia for bringing his failure history. we like his work rate already. goals will come for him and Arsenal is scoring eve if one goal per a game
deudekptz
0
but better than sesko
don't think so
Yoeeimprtz
2
i remember when mbappe first arrived real madrid first season this thing happens to teach you gyokeres is tested and trusted bring the competition to the attack just bring a young striker like endrick ALL STRICKERS WILL PICK FORM.
Iffy106
2
Every Football Teams are not meant for some players that's all
roybdilmtz
1
ihdhr duw jrjeiejrhr jehehrueidvd8wb8d
LoveHeart8
3
At the moment Gyokeres haven't delivered as expected 😕 I need more actions from Gyokeres. just score goals, leave skills for skillful players. go for goals 😜
Pass2Pogba
0
Sad MU followers totally fixated with Arsenal shows how scared they are and what a small club MU is
scared? why would be scared of a player who didn't even get a touch at his first game at home vs united
United Kingdom2109354
0
Sad MU followers totally fixated with Arsenal shows how scared they are and what a small club MU is
Mbeumo
0
Because he wasn't good
Munnikfc
0
he has no skills just with power not naturally talented Brighton always care a lot about the talent
better than sesko
Munnikfc
0
he has no skills just with power not naturally talented Brighton always care a lot about the talent
but better than sesko
Nikadlnuy
3
he has no skills just with power not naturally talented Brighton always care a lot about the talent