Amazon eye naming rights for Tottenham's stadium sponsor with record £250m deal

Amazon are emerging as genuine contenders to become Tottenham’s main stadium sponsor.

Spurs are still to secure a naming rights deal for their £1billion stadium and Sportsmail understands the globally-renowned technology firm have expressed substantial interest in the potential partnership.

Although any agreement is far from complete, particularly given the financial uncertainty caused by the coronavirus crisis, sources claim Amazon have now entered the equation.

There are, however, a number of other interested parties, with sportswear giant Nike reported to be among them.

Amazon already have strong links to Tottenham having spent the season filming at the club for their forthcoming behind-the-scenes documentary All or Nothing.

Chairman Daniel Levy believes he can secure up to £25million a season over at least 10 years for the naming rights deal, which would be the most lucrative stadium agreement of its kind in history.

The Premier League and Champions League’s global appeal is an obvious attraction for companies interested in forming a partnership with Spurs.

The fact that the facility is also used to host NFL games, as well as various other high-profile sporting and social events, makes the naming rights deal significantly more tempting.

Tottenham’s progress in trying to secure a naming rights package is being delayed as a result of the Covid-19 pandemic.

Levy and the club are concerned that they will not be able to achieve the level of deal they are looking for given the current financial climate.

Amazon, however, certainly have the financial power to meet Tottenham’s valuation as it emerged the company’s value reached £1.1trillion on Wednesday.