Tabloid newspaper The Sun used a play on words to combine a message of encouragement to star striker Harry Kane and cocaine, which didn't go down well.
The front page of English tabloid The Sun on the day of the World Cup match between Colombia and England has caused outrage in the South American country.
Cocaine line not enjoyed in Colombia
The newspaper - one that has a controversial history thanks to coverage of stories such as the Hillsborough disaster - chose national hero Harry Kane as the face of their cover. This in itself is not controversial but they used a play on words to connect the term 'cocaine' as a natural association with Colombia.
"As 3 Lions face nation that gave world Shakira, great coffee and er, other stuff, we say... Go Kane!", read the headline. A message of encouragement for the Spurs striker but those final two syllables sound incredibly like the white powder made from the leaves of the coca plant.
Colombian revenge
Although many of the British readership may be avid fans of the series Narcos, a crime drama based on Colombian drug kingpin Pablo Escobar, the comparison did not go down well in the South American country.
"It's vulgar," said Caracol TV, with others saying the want to exact revenge in the game. "Colombia's response will be on the pitch," says El Espectador.
As some people have been suggesting, how would the UK media and people have reacted had Colombian papers carried headlines regarding England's obesity problem, for example. With others claiming it is just an innocent joke, no matter how you cut it, it still has the potential to be seen as quite rude.
Nahbimt
0
"Cocaine line not enjoyed in Colombia" Lol, maybe accidental but that's a good pun. I find a line of cocaine not being enjoyed there hard to believe.
Micbclnpsz
0
luko madrij Go Kane.
jigasmg
0
minus the 1966 world cup what has or can the so called three lions ever win, both continentally and globally the English national team are a bunch of underachievers. I hope the get knocked out by Colombia.
watr23
1
Sorry if this pisses people off but that is funny.
Heybciknuy
0
England will just lay down and play died
dzenon78
0
typical The sun. store as much crap as possible. 😂
Tickmpr
0
England talk too much.
[Golden Boot][Golden Boot][Golden Boot] ....because in England, there is more preference for fanta than coke! Go go go England
Tickmpr
1
It's all about royalty! Go England ..... children of the Great Queen. Just play a little above yourselves and you're victorious.
bignoss
0
I must say it's going to be a ( Hi ) intensity match. With England losing ofcourse
that's rude...
Elsa98
1
GO THREE LIONS!! [goahead]
glendann
1
I must say it's going to be a ( Hi ) intensity match. With England losing ofcourse
mexmerraldo
1
obviously English is already in semi finals!! take it or leave it!!! Go Kàne!! ⚽️⚽️⚽️⚽️
diybcdikmn
0
England talk too much.
Manu96
0
I think Colombia should be proud for what they have given to the world...literally what destroys the mankind 😏😏🤣🤣
Jihcinpu
0
Don’t get to excited. One game at time !!! Actually you lot may get lucky this time, because you won’t play against any frozen foods chain store or anything like that 🤣🤣🤣🤣
Hezablmotz
0
Stuff the World Cup
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Great tournament so far though, so best World Cup for a long time.
Hezablmotz
1
Stuff the World Cup
amber79707
2
I know it's hard for England but the comparison are in their favor and yeah it would be a great game
vodcdluz
2
No one can stop England to win World cup this Year...
mepimu
2
England sucks! and ESPM FC is bias towards England
FerryLiefde
3
i hope Columbia shoot these wanabes out of WC 2018 go Columbia make South America Proud [Vamos]
Spartacus_Aye419
0
Go Kane