Aston Villa completed the signing of Andre Moreira from Atletico Madrid on Wednesday and found an ingenious way to unveil him.
The club posted a Love Island-themed video to announce that the goalkeeper had finalised his season-long loan move.
In a post on Twitter, Villa wrote: 'Love Island might be over but we're delighted to announce that a new boy has entered the Villa.'
The 22-year-old keeper, who becomes Villa's first acquisition of the summer, had actually sealed his transfer earlier this week and kept a clean sheet in a behind-closed doors friendly against Stoke.
Upon signing, Moreira told the club's website: 'I am very excited. It's such a big opportunity at such a big club.
'It's the perfect opportunity at the right moment. It's a big move for me.
'Aston Villa is a great football club – a famous football club.
'The training facilities are great. I know the stadium is famous and historic. I just can't wait to get started now.'