Barca's Nou Camp to be rebranded as Spotify close in on £237m sponsorship deal

  /  autty

Barcelona could be playing in the Spotify Nou Camp next season after they closed a £237million sponsorship deal, according to Catalan radio RAC1.

The three-season deal would see the music platform blazed across the Barcelona shirts of both men's and women's teams as well as training gear but RAC1 are reporting that stadium naming rights are also part of the deal.

Barcelona had no sponsorship on their shirts until 2006 and then it was charity Unicef that became the first name to appear on the shirts.

In 2011 they broke with tradition and signed a deal with Qatar Foundation eventually becoming Qatar Airways before that relationship ended in 2017.

They signed a 55m euros a season deal with Rakuten the same year but that deal runs out at the end of this season and the club have been reviewing options in the last few months.

Despite the financial crisis at the Nou Camp, the LaLiga giants are continuing to attract widespread commercial interest.

VeganNation and Polkadot were previously named as two of the heavyweight companies hoping to work with the club.

The two companies - that operate in the cryptocurrency market - offered Barcelona the largest sponsorship package in football.

Added together, the overall worth of the sponsorships totalled more than €80million (£67m).

Nevertheless, Barcelona are said to be close to agreeing a kit sponsorship agreement with Spotify.

The deal comes just a months after Spotify owner Daniel Ek attempted to buy Arsenal from Stan Kroenke.

Ek was preparing a £2billion bid to takeover the North London club after his opening offer of £1.8b had been rejected. However, Kroenke refused to sell.

Related: Barcelona
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