Barcelona are set to activate the 4th lever as 24.5% of Barca Studios were sold

Barcelona have sold 24.5% of Barça Studios to Orpheus Media for €100m as they’re now set to activate the 4th lever

Barcelona have sold 24.5% of Barca Studios to Orpheus Media for €100m. They believe that activating this fourth lever will allow them to register signings. Laporta told CBS this wasn’t a sale he wanted, although Barca say it’s designed to evolve digital growth & NFT strategy.