Boehly may rename Chelsea if they leave Stamford Bridge without fans' support

WORRIED Chelsea fans might reckon it's a Bridge too far - after AI came up with four dodgy suggestions if the club has to change its name.

Todd Boehly's £4billion boardroom battle with co-owner Behdad Eghbali coincides with plans for a new £1bn Bernabeu-style stadium.

But an odd clause means the Chelsea Pitch Owners (CPO) could enforce a NAME CHANGE for the club if they disapprove of a move away.

Not even Roman Abramovich managed to convince enough of the 14,000-strong group of fans of the need for a move away, yet that is the task the far less popular American faces.

But if the fans refuse, they could face moniker misery.

SunSport tasked ChatGPT with exploring new names for Chelsea that Boehly could impose.

And the result was four options ranging from boring to bemusing.

In fact, fans might feel it's a case of Stamford Cringe when they hear a couple of these AI nominations.

The app first revealed four issues it decided was vital to throw into the mix for such an important project.

It branded them: historical context, cultural significance, branding and marketability, and fan sentiment.

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And if that sounded awesomely academic, sure enough the conclusions were more suited to a degree than a dugout.

More PhD than PSG, more Uni than Rooney... with one shocking exception.

AI was obviously on a ChatGP-tea break when it came up with the rather lazy opening offering of "Chelsea United FC".

It justified this entry-level suggestion by saying: "This name retains the geographical identity while fostering a sense of unity and inclusivity, appealing to a broader fan base."

Next up was a name with more than a hint of a franchise or perhaps a gloomy mood sweeping across the capital - "London Blues FC".

ChatGPT believes this "emphasizes the club's geographical location and its traditional color, while also creating a distinct identity that could resonate with international fans".

But it's the final two ideas that risk alienating fans most.

Somehow finding a way onto the shortlist was "Chelsea Heritage FC".

Apparently this "reflects the club's historical significance and commitment to its roots, appealing to both traditionalists and modern fans".

As for the final alternative, it could also have doubled for ChatGPT's dissertation title for a Masters in Marketing - "Chelsea Global FC".

The justification? "This name positions the club as a global entity, reflecting its international fan base and aspirations."

Meanwhile, sadly, Chelsea can't even be sure which name will be leading the boardroom for much longer - as Boehly and Eghbahli both want to buy each other out.

So that's another issue where, so far at least, a "chat" does not appear to have produced the right outcome!