Chelsea 2023/24 new kit latest as fresh image of new badge emerges in Nike hint

  /  autty

Latest Chelsea news as a fresh image emerges online that hints at a potential gold colour scheme for the club's training wear and what it may mean for the new home, away and third strips next season

Chelsea are hard at work ahead of Mauricio Pochettino's arrival at Stamford Bridge on July 1.

There's much work to be done on the commercial side as well, with the financial fair play cut-off date of June 30 looming. Chelsea still need to reveal their new kits and training wear for the new season as well as strike advertising deals with a front-of-shirt and sleeve sponsor with agreements between mobile phone network 3 and cryptocurrency firm WhaleFin.

A new image of what the Chelsea badge could look emerged on social media platform Instagram, through a post uploaded to the story of Under-18s starlet Leo Cardoso. A gold colour scheme can be seen on the shorts of Cardoso, with the Chelsea badge and Trivago advertising on training wear matching.

Nike agreed a deal over 15 years that will see Chelsea earn around £900million in total from the agreement with the American sportswear giant. "We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world's elite football clubs," Chelsea director Marina Granovskaia said at the time.

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