Chelsea fans have hit out at Todd Boehly after the club installed a makeshift hotel room on a balcony in the Matthew Harding Stand as part of an advertising campaign for Hilton Hotels.
It was announced last summer that Hilton Hotels would become the Premier League club's global hotel partner.
On Monday, Chelsea Women posted a video on their X (formerly Twitter) account ahead of their Women's Super League match against Man United on Monday, showing off the makeshift hotel room.
It featured a bed, a wall-mounted television and several 'Hilton' branded dressing gowns hung on a coat stand.
The advertising campaign comes just a week after Blues fans were left confused after a group of men, wearing green velvet jackets, stood up in behind the dugout during their game against Fulham at Stamford Bridge.
Much to the bewilderment of many Chelsea supporters, the group of men started brushing their teeth. They were also seen each reading a book.
It was later revealed that the stunt was part of a promotion for the new film Argylle. But Chelsea fans were not impressed by the stunt.
Equally, some fans have hit out at Todd Boehly following the addition of the makeshift hotel room to the Matthew Harding Stand.
One wrote: 'Matthew Harding funded that stand and it is a special end for true, old school Chelsea fans. To replace seats for advertising is absolutely shameful. Added to the ‘Boehly just doesn’t get it’ list.'
Some fans took to the social media account to point out that there were no seats in that area of the ground before. but the supporter added: 'If you’re saying "there were no seats there" ok, but you are missing the point entirely.
'A bed - in the main area of the ground where loyal season ticket holders have sat for years. It’s cringeworthy and if you don’t find it embarrassing, then I give up.'
Emma Hayes' side will also be back in action at Stamford Bridge on Wendesday as they take on Real Madrid in the UEFA Women's Champions League.
Meanwhile, the men's team are back in action in West London on Tuesday, as they take on Middlesbrough in the second leg of their EFL Cup tie. They will return to play again at Stamford Bridge on Friday in their fourth-round FA Cup clash against Aston Villa.
moswanted
0
without business there will no money
KehindeSeun
0
oh please, spare me ur crap, someone with no damn idea about football just came in got rid of the older players, staffs n shits, thinking money could do everything. Honestly, it's crazy to believe that we are at this current position, just hoping we won't be relegated.
he is right to do whatever he those to the team my bro because he is the owner and we fans have been calling for change and we finally see the change the things everything takes time so if you can't wait you can join another club
danriwbik
0
you need to think before you talk and stop hating this man for nothing someone spend over 1b since he came in and you said no improvement in the team,the money he pump to the team, the coach and all players he bought was to improve the team is just that it as not yet materialice and that is a gradual process so don't be an ungrateful man
oh please, spare me ur crap, someone with no damn idea about football just came in got rid of the older players, staffs n shits, thinking money could do everything. Honestly, it's crazy to believe that we are at this current position, just hoping we won't be relegated.
KehindeSeun
0
Wahala ever since these man stepped in, no improvement in team yet so many strifes...SMH
you need to think before you talk and stop hating this man for nothing someone spend over 1b since he came in and you said no improvement in the team,the money he pump to the team, the coach and all players he bought was to improve the team is just that it as not yet materialice and that is a gradual process so don't be an ungrateful man
Vohalopryz
1
we have to make money too..good thinking
Chelsea040
0
this man is here for marketing business
Zakclmpuz
2
Come on you fans,let Todd Boehly make money for the club,we have bills to pay and that FFP hanging over us like an albatross.🤑🤑🤑🤑🤑
biscmnouz
0
those are the investors the English government wants...THE UK AND USA ARE ONE OF A KIND
danriwbik
6
Wahala ever since these man stepped in, no improvement in team yet so many strifes...SMH