The majority of football fans had the same reaction on social media after Aston Villa revealed their new cub crest ahead of Thursday's game against Manchester united.
The new badge, which will be used, from the 2023/24 season, was the result of 'an extensive period of fan consultation, creative exploration and crafting'.
Two designs were shortlisted with supporters of the club voting overwhelmingly (77 per cent) in favour of the winner, a round crest which pays homage to their 1982 European Cup triumph.
Now rounded, it feature's the club's lion in the blue center with the words 'Aston Villa' and the year the club was founded, 1874, in the claret rim.
But the design, in which the lion which now also faces forwards instead of back, has led to many saying that it is strikingly similar to another Premier League side.
Chelsea's club crest is also made up of two circles with a lion in the middle with the club's name at the top.
'Congrats on your new Chelsea badge,' wrote one fan while other joked that Villa had 'copied their homework'.
Another tweeted: 'from this day going forward I will call Aston Villa the purple Chelsea'.
Some were more heavy in their criticism with one writing 'Villa's new badge is awful, another fallen soldier'.
dengchanjr
58
Also the name was changed to Aston Chella
JoyNg
39
Chelsea without UCL💜. & Chelsea with UCL💙😂😂😂
Musatunkara
22
The villa lion be like give the staff
Viydkmnruz
19
At least Aston Villa’s lion is forward-looking