Vicente del Bosque believes it's impossible for anyone to win 100 percent of the time and that to make it in sports you have to be able to accept failure.
The iconic former Spain and Real Madrid coach was chosen as someone who is an example for his values, whose actions should be followed by others.
"There's nobody who always wins," Del Bosque said at a VidaCaixa, of CaixaBank, event which saw him speak to psychologist Patricia Ramirez and Pedro Herraiz of ONG Cooperacion Internacional.
"In sports, and in football too, you win and lose. You have to accept defeat as part of the game.
"But that doesn't mean that we don't fight to win."
Speaking about matters close to home, Del Bosque said that some of his greatest successes have been away from sports.
"I have a child with Down's Syndrome and for me it's a success to see him integrated in the working world," he continued.
"He's integrated into the social world.
"When he was little we took the steps so that he was just another kid and could work and be social. This has been our great success."
Despite having retired, the 2010 World Cup winner is satisfied with his life and doesn't miss working.
"I don't miss training at all," he admitted.
"I've done my job and I thought that at 65 I was too old for that.
"People retire at 65 and now nobody will sack me again."