In one of the first transfer battles this summer Aston Villa came out on top as they beat Arsenal to the capture of Emiliano Buendia.
The Gunners had been long-term admirers of the 24-year-old but the Midlands club outmuscled them to seal a £40million deal.
But just how good is the Argentine? And will Arsenal live to regret another missed opportunity? Here, Sportsmail takes a look...
Who has he played for in his career?
The attacking midfielder began his highly-promising career at Cadetes de San Martin, based in his homeland. After making an impression as a youngster he continued his development in Spain, first at Real Madrid and then at Getafe.
Buendia plied his trade at the LaLiga giants in the Spanish capital for one year before progressing through the Getafe youth ranks between 2010 and 2014.
He made the breakthrough into the club's first team, making six LaLiga appearances, seven years ago.
It was not until the 2017-18 season when Buendia made his mark. After being rotated and being hindered by injuries in the first couple of seasons he made 42 appearances in his final campaign in Spain.
In those matches he notched seven goals and supplied 12 assists as Getafe finished eighth. Norwich, who were eyeing promotion to the Premier League, subsequently came calling.
Buendia made an instant impact at Carrow Road, scoring eight goals and providing 17 assists in 41 matches as Norwich went on to win the Championship.
He continued to play a pivotal role in his debut season in the Premier League, bagging one goal and supplying eight assists in 39 appearances. However his creativity in behind the attack was not enough to keep Norwich up.
How did he perform last season?
Back in the Championship and back pulling the strings as the Canaries once again took the division by storm.
He had his most influential season to date, notching and impressive 15 goals and providing 17 assists in 41 matches.
His consistently instrumental displays saw him crowned the division's player of the year in April. His impressive performances also earned him his first senior international call-up to the Argentina squad.
Deployed on the right wing Buendia was central to Norwich's attack, cutting in from wide to instigate and create chances.
Norwich boast another talented wideman on the other wing in Todd Cantwell. The 23-year-old was a standout performer alongside Buendia in the English top flight in the 2019-20 season.
The Englishman attracted admiration from the likes of Manchester United but Norwich were able to keep hold off their burgeoning talent. They have not been able to do the same with Buendia and he leaves a gaping hole.
What are his strengths?
The attacking midfielder is a technically-gifted player with skill, flair and vision.
He has the ability to unlock a defence with a clever pass and offers much-needed guile behind a frontline.
Yes, he has all the flicks and tricks but is also prepared to get stuck in and throw himself into the other side of the game.
However his eagerness sometimes oversteps the mark. Buendia missed four league matches last season due to suspension following red-card offences.
At 24, Buendia is still learning but has certainly adapted to life in England. Villa are not only getting a talented player with bags of potential but a midfielder who can deliver the goods.
What have people said about him?
Former Norwich and England goalkeeper Robert Green alluded to Buendia's 'edge' to his game and believes he had to make the switch at this time of his career.
'He's the best player in the Championship. He's improved and has an edge. But without that edge I don't think you get the same player,' he told The Mirror.
'It's a tough one (the transfer), because I see it from the player's perspective.
'And if ever there's a time to go it's when you're playing really well and you're confident. He's just been called into the Argentina team too, so it points in certain directions I guess.'
Understandably, Norwich boss Daniel Farke wanted to keep hold of his star player, he recently said: 'He has been unbelievably important for us during the past season and as long as we have him it is a joy to work with him, to have him in the team and for our supporters.
'You have to love his creativity and skills.'
Following Buendia's arrival from Spain three years ago, former striker Chris Sutton told BBC Radio Five Live: 'Buendia, a player who I think was playing in the Spanish second tier at a club owned by Leeds.
'Leeds had first shout on him, and Norwich end up pinching him – he’s been a revelation!'
Where will he fit into the Villa team?
Aston Villa fans will be fearful that Buendia's arrival paves the way for Jack Grealish's exit.
Grealish has been linked with a move away from Villa Park with Manchester City keen on adding him to their star-studded squad.
Although the £40m ambitious swoop for Buendia signals Villa's intentions and could help in trying to keep their captain as they look to build on their 11th-placed finish last term by mounting a European challenge next season.
What an exciting prospect Buendia and Grealish lining up behind striker Ollie Watkins is.
Dean Smith utilises a similar system to his Norwich counterpart Farke, leaving Buendia to slot in seamlessly on the right side of a three behind the lone striker.
At the same time, Buendia could be viewed as a replacement for Grealish and should the Villa skipper move on this summer the Argentine could be used in more central areas.
Out wide or in the middle Buendia will be looking to fashion chances at every opportunity - the type of player Arsenal are crying out for...
Woyacekou
0
for sure this would be a Right player for Arsenal
kudaekpsuy
0
ohohoh 40m leading to relegation road 🤭🤭
Juedikmty
0
He good and shall guide presents club relegated again,ha..ha...ha
Juedikmty
0
He shall links with ManUtd linked rumours
yaaenostu
2
neves is coming
Wuwdelnpsz
2
Regret not paying £40M for a player that has yet to play in the PL? I don’t think so.
jiuciknz
1
Arsenal are used to missing out on everything good or quality these days, it's become a tradition at Arsenal they no longer regret missing out on any top quality, trophy, top four or European football.
ofinenoni123
0
after end of season they will end 8th on the table #gunners
When did it happen
nouabdekn
1
I hope Argentina coach will include him in his Copa America team. we need young legs to help Messi n remove otamendi from that team though both of them don't play the same role
Naueinuy
0
after end of season they will end 8th on the table #gunners
aren't you at that position too
moieihero
1
villa was desperate for an alternative for Jack, they can afford that amount of money anyway, since a jack deal is inevitable. a club like villa can't get better opportunity to sign a player of that calibre, as no better player will sign for villa. as far as EMI is concerned, he seeks regular play time in EPL, rather than spending his time on bench in case he fails an immediate EPL competition. anyway, 30+ value is not worth for a player of his potential.
Liamboss
0
this is a stupid and useless news, why discuss how good another teams player is on Arsenal club site? seriously thinking about uninstalling this app, no meaningful news anymore it seems
Do ittttt
nuacikmn
0
Nowadays Arsenal cannot even sign players ahead of Aston villa.. Who cursed this club?
Arsenal weren’t that interested in him and didn’t rate him that highly
Maverick00
1
grealish + buendia will do wonders if grealish stays
benakmstz
1
I think he is too bulky for gunners
wanbdnoty
3
No, is the player that will regret not signing for Arsenal, he'll soon return to where he is coming from by end of next season. Once a Gunner always a Gunner
NEYMARJRBRAZIL3
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
10 th again[Crylaugh][Crylaugh][Crylaugh][Crylaugh][Crylaugh][Crylaugh][Crylaugh][Crylaugh] [Crylaugh][Crylaugh]
keccmnosyz
1
Nowadays Arsenal cannot even sign players ahead of Aston villa.. Who cursed this club?
ofinenoni123
1
after end of season they will end 8th on the table #gunners
arbeloa
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
since that year did they qualify for champion league not to talk about Europa
wuubdkt
1
championship material
arbeloa
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
since which year wake up from your slumber
Scxello_Villa
0
Dublin9
0
If arsenal really wanted him they would have got him. This just shows Edu and Arteta are looking elsewhere.. Trust me he didn't choose villa over arsenal. Norwich wanted a bidding war and arsenal didn't value him over 30mil pounds.
Yeah you are right about this, that's why am not bothered where he ended up.
BrightOwolayo
0
Arsenal should go for Coutinho, he is just 40m. He was world class at Liverpool and at Bayern too. Barca is just not the right club for him.
We don’t want it 😡
FRozenPoPcoRn72
4
Arsenal should go for Coutinho, he is just 40m. He was world class at Liverpool and at Bayern too. Barca is just not the right club for him.
Cyberman
1
better sign pukki
diebikrtuy
1
Hello Arsenal Funs. Why Arsenal a soo too shep. Arsenal a killing some of us. Please Please Set Arsenal Free.You man
bigLemonski
3
If arsenal really wanted him they would have got him. This just shows Edu and Arteta are looking elsewhere.. Trust me he didn't choose villa over arsenal. Norwich wanted a bidding war and arsenal didn't value him over 30mil pounds.
Bbjj
0
this is a stupid and useless news, why discuss how good another teams player is on Arsenal club site? seriously thinking about uninstalling this app, no meaningful news anymore it seems
What's holding you back ? Delete the app already. It hurts like a neck pain,right?
Casey21
0
Arsenal lost the gem 💎 Emiliano Martinez, now they lost a gold 🪙 Emiliano Buendia
AdrielEdgar
1
Arsenal will be playing normal football like the other club...not to compete but just to stay in the epl for the rest of the entire era of football...
yesbclstz
0
he will be flop because he choses a small club😂😅
Who’s smaller now? 😂 😂 😂
yesbclstz
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
Lol 😂 😂 😂....
Icyking
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
And one eufa super cup oooo lol
Wizbase
0
this is a stupid and useless news, why discuss how good another teams player is on Arsenal club site? seriously thinking about uninstalling this app, no meaningful news anymore it seems
Please delete it we’re waiting 😂
Gunners4ever❤
0
Arsenal a average team looking for small players
Streetwise approach>Glamour
LamaSow
0
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
they have a champions league ooo
Wowakmnsu
0
this is a stupid and useless news, why discuss how good another teams player is on Arsenal club site? seriously thinking about uninstalling this app, no meaningful news anymore it seems
arbeloa
2
arsenal is always bigger than Aston Villa anytime any day come next season let's see where they finish on the table...
Humancal3
4
Pls stop tagging us on Buendia
jiudkrsuyz
2
he will be flop because he choses a small club😂😅
sozcdilryz
3
buendia from norwich costs 40 million while man utd offers 10 million to ATM for trippier?
Gaffer123
2
Arsenal a average team looking for small players