Klopp is raking in £6.7m PER YEAR through Liverpool boss's commercial deals

Liverpool boss Jurgen Klopp raked in a staggering £6.7m last year from advertising deals.

That's on top of the £16m salary he gets each year from the Premier League champions.

The huge amounts were revealed on Tuesday in a new financial analysis by a French football magazine.

Klopp, 53, is one of the most sought after faces in Europe but still gives a percentage of his earnings to charity,

From car-manufacturers to sporting clothes retailers, football apps to financial consultants, Sky TV to breweries, Klopp is inundated with offers.

This summer he has signed a lucrative deal to promote Snickers for the European Championships.

Klopp's adviser Marc Kosicke turns down many more requests than he can accept.

He said: 'We decided that Jürgen stands for "Made in Germany".

'We've managed to ensure that it's all German companies he's promoting.

'Apart from the British broadcaster "Sky", which Kosicke says 'feels like a German company because of its long history as a Bundesliga rights holder'.

Klopp's current clients include: VR-Bank, Deutsche Vermögensberatung - asset consulting firm, Opel, Sky TV and Erdinger Weißbräu who make Erdinger - a southern German cloudy wheat beer.

The TV advert and imagery for posters and advertisements in the Erdinger campaign were captured in a pub on Liverpool's famous Penny Lane.

In the past he also promoted Puma, New Balance, Game Football Empire and Adidas.

For years, companies have had to coordinate so that their Klopp campaigns don't run simultaneously.

But there are some limits as to what Klopp will do, with Kosicke insisting: 'It is important to us that people involved know that Jurgen is primarily a football coach.'

He is not on social media and since taking the Liverpool job in 2015, he has only appeared once as a guest on a TV show, appearing on Monday Night Football for Sky Sports in September 2016.

Klopp even cancelled an appearance on the BBC's 'The Graham Norton Show' after winning the Champions League in 2019.

He has also provided resistance to plenty of requests for similar documentaries to Manchester City's and Tottenham's 'Amazon: All or Nothing' series.

Generous Klopp is also part of the 'Common Goal' initiative, in which players and coaches donate one percent of their gross salary.

In Klopp's case that goes to charitable projects in Liverpool, the German city of Erfurt and Cape Town.