Arsenal fans have launched an online campaign to remove Stan Kroenke from his position at Arsenal.
The American businessman is the majority shareholder of the north London club, and has even made attempts to purchase the shares required to take full control of the Gunners.
However with Unai Emery's side hugely underperforming versus expectation - not necessarily under the Spaniard's guidance in the last season, but for the last few campaigns - the fans have moved to take action.
The #KroenkeOut campaign has swept across social media in the last 12 hours, becoming one of the United Kingdom's top trending topics.
The campaign may have come from a similar initiative run by the Manchester United supporters.
A similar campaign was launched by fans of Manchester United to remove the Glazer family from the helm at Old Trafford, with #GlazersOut trending in the UK on social media prior to the Kroenke trend.
While it's highly unlikely that such a campaign will force Stan Kroenke to sell his shares, it's certainly not an ideal scenario going into what will be a crucial season at the Emirates Stadium.
Here's what a selection of Arsenal fans have had to say.
follower
80
honestly, i was not very convinced of aliko dangote becoming our owner but after I saw masai ujiri leading Toronto raptors to a historic win in the NBA, i am fully convinced dangote can do the same if given a chance. I want # kroenke out banner spread quickly to an extent the media will be forced to put pressure on Stan kroenke to sell . by the way, i attended Toronto raptors parade, it was memorable and unforgettable
PV7
79
arsenal fans say: kroenke out barca fans say: valverde out
lahbdkmnot
75
This fool continue to damage our club, he used Wenger ,and had him blame for all his he had going on in that club. All those clubs that we were ahead have passed us by : look at Chelsea, Man City, Spurs, Everton, West ham, are all showing signs of being ahead, we can't compete with anyone of them in the transfer market today. He brought in Emery ,and don't want to give him the require support needed to succeed ,but expect him to succeed under these difficult seconstances ,total foolishness
chango25
64
kroenke Out!!
wiuklostz
45
For all Arsenal fans who require #StanKronkeOut it's one thing to run this campaign, but in truth he can, and is likely to ignore it. But it's said Kronke is a businessman. Well these types are all about the profit, bottom line. Therefore the way to move him, grab his attention is to affect that profit or bottom line. Don't buy any tickets, season or otherwise to the home matches, and as a consequence don't attend any matches at home whilst making it clear as to why we aren't. Kronke will soon get the message we don't want him at Arsenal FC!!
Mikerobz
43
Get him out of our beautiful club, he’s destroying us and getting himself richer
256Bruce
36
All American leaders now days gat no sense From Trump To Arsenal's top share holder kroenke a person who can't invest much in the team but wants to harvest most silly #kroenke out imagine our defence needs around £80m,midfield£80m,wing£45m but instead the billionaire(senseless kroenke) giving only£45m. go go go go go out of our team as supporters we want to see ARSENAL as a winning team not a competitive team pliz Mr Kroenke good bye.