Manchester United and Aston Villa were left disappointed last week when Hearts signed talented teenage forward James Wilson to a two-year contract.
The 16-year-old had visited clubs in England and met Rangers but signed after being convinced by Hearts' pathway to first team football.
Even Celtic, Leeds, Fulham and Brighton tried to lure him away.
His deal includes an option of a third year, with the club saying they 'fended off significant interest from clubs on both sides of the border to retain the services of the talented centre-forward.'
He has shone in the Hearts academy and helped the side reach the Scottish Cup final in 2022. He's also captained Scotland U16s at the victory Shield.
On his new deal, Wilson told the club website: 'I’m delighted. I’ve been here since I was nine and come through all the way to this point. I just want to kick on now and go even further.
'I’ve worked with the manager for a while now and know a lot of the coaches. You can see where the pathway is going with this club and it’s a great thing to see. As a young player, that’s what you want.
'You never come in as one of the best players but you work hard every day and try and become the best you can with hard work.'
It seems sporting director Joe Savage may yet pull off another coup by persuading Hearts' highly-rated young midfielder Gus Stevenson to stay also.
Premier League leaders Manchester City have taken a keen interest in Stevenson, as have Southampton and Rangers, but the indications are that the 16-year-old will commit to Hearts in the coming weeks.
City hope to have better luck with 15-year-old goalkeeper Thorsten 'Spike' Brits who they are trying to sign from AFC Wimbledon.