Man Utd, Arsenal shirts among those to have risen in price by 14% for new season

All 10 Premier League clubs who have announced their replica shirt prices for next season have hiked prices by between nine and 14 per cent. Arsenal and Manchester United shirts have gone up from £70 to £80 for 2023-24, a rise of 14 per cent.

Those two clubs, along with Tottenham, who have raised their price by £5 year-on-year to £80, will have the most expensive basic adult short-sleeved replica shirts.

If buyers want to add official Premier League badges, as well as a name and number, the cost rises to £100.

According to Dr Peter Rohlmann, a German sports marketing expert, the ‘basic’ cost of making a ‘typical’ £80 shirt is just £8 per unit, or 10 per cent of the sales price. That £8 includes the cost of materials and labour (usually in Asia) plus transportation.

The retailer of the shirt, which is often a club, typically pockets £26.40 from an £80 shirt, with the manufacturing brand taking £23.47. VAT is £13.33, with the club receiving £4.80 ‘licence fee’ per shirt, while £2.40 per shirt is spent on marketing, and £1.60 on local distribution.

These figures are illustrative and vary slightly depending on the contracts between the clubs and their manufacturers, who typically pay a lump sum on top to the clubs each year.

Clubs contacted by In The Money say their kit providers — including adidas, Nike and Puma — are responsible for setting the shirt prices.

Replica shirt prices have risen by £5 for next season at Manchester City (to £75), Liverpool (to £74.95), Aston Villa (to £70), Newcastle (to £70), Everton (to £65), Crystal Palace (to £60) and Wolves (to £60).

Wimbledon prize money returns to pre-pandemic levels

The men’s and women’s singles winners at Wimbledon, which starts on Monday, will see their prize money rise back to pre-pandemic levels this year, with the champions collecting £2.35million each, the same as in 2019.

The 2020 championships were cancelled and the 2021 top prizes were £1.7m, rising to £2m last year.

It is lower down the singles pecking order that prize money has soared most in recent times.

Losers in third-round qualifying, which ends today, will collect £36,000, almost double the £19,500 paid in 2018. First-round losers will pocket £55,000 this year, against £39,000 in 2018.

Per diems — or cash allowances for accommodation and food each day — have risen around 35 per cent in five years, so main draw players will collect £270 per day in 2023, and qualifying competitors about £135.

Free transport each day to and from the club is also a player perk.