MANCHESTER UNITED are considering selling the naming rights to Old Trafford.
The Red Devils have played there for 114 years and the stadium has never been named after a sponsor.
But new chief Sir Jim Ratcliffe has proposed the idea in an attempt to increase the club's revenue.
The British billionaire, who is now in charge of football operations at Man Utd, wants to refurbish Old Trafford with it in desperate need of improvement amid the roof leaking.
Ratcliffe is also open to potentially building a new stadium as he eyes a "Wembley of the North".
To help raise funds for the redevelopment and the possible new home, selling the stadium naming rights is viewed as an option.
Club chiefs have held talks with the Bank of America over funding for the multi-billion pound project.
The Athletic report that one proposal is for Old Trafford to keep its historic name but to have a brand as an associated partner - similar to Wembley Stadium's deal with EE.
They supposedly pay £10million every year to sponsor the arena.
And should an entirely new ground be built, United would like to find a company for it to be named after as it will raise tens of millions.
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Ratcliffe believes refurbishing Old Trafford will cost £1bn and a new home could need over £2bn of funding.
A ticket price increase has also been suggested to help raise revenue.
The club controversially increased the cost of season tickets by five per cent for the coming season.
And reports suggest that further price hikes have been discussed.
Fans have slammed the idea, with one saying: "Crikey, what a horrible decision that would be."
Another added: "Ticket prices have already risen in the past few seasons despite woeful results on the pitch. How about they find other sources to milk like the Premier League and broadcasting companies rather than the fans."
A third raged: "Don't you dare Jim."
More reacted: "Trash this idea asap."
Ratcliffe has pumped £238m into the club since acquiring his 27.7 per cent stake.
And £120m has been put aside for improving infrastructure.
But financial results from March show the club still has £653m of debt - not including transfer fees still owed.
With them needing to balance the books, Erik ten Hag's transfer budget for this summer is under £50m.
Noseioru
1
like. M .married......... Spain
vuaabdipu
1
The Man United stadium 🏟️ should be always named Old Trafford It's history we are talking about here Find funds somewhere else
Naycdknr
1
Yes, rename it Old TRASHFORT!
rupbcelntz
3
JR, Has bought 25% of his boyhood club. He is now realising he couldn't really afford it "purchased with his heart not his head!" The Glazers who raised the price to £10,mil just to hold on to the cash cow. JR, will maybe have to sell assets to fulfil his promises? Or he could end up being hated as much as the greedy Glazers.
boccilmnoy
4
the best stadium in the world. Glazer's fucked it up
FanaticalFanClub
3
Remove the FRIGEN DEVIL CREST WITH THAT PITCH FORK THAT GRAVEN IMAGE THAT SITS ON OUR CHEST... YOU WANT TO RECONSIDER YOUR FAITH MY CHRISTIAN AND CATHOLIC BROTHERS... UNITED WE STAND FOR CHRIST ONLY MEN DO THAT, WHAT KIND OF A MAN, ONLY AN ARROGANT MAN AND ONE WITH AN EGO, WHO WOULD THINK THEY WOULD BE UNITED WITH THEIR LORD AND SAVIOUR JESUS CHRIST COMETH THE DAY WHEN THEIR TICKET IS CALLED, NO MONEY SPENT ON SEASONAL TICKETS DURING WHAT IS CONSIDERED THEIR LIFETIME, THE ETERNAL TICKET WILL BE THEIR BIGGEST PRICE EVER PAID, THE DAY THEY REALISE IT IS TO LATE.... OLD TRAFFORD HAS THE WORD THAT DEFINES WISDOM AND A LIFETIME OF LOVE, HURT, DISAPPOINTMENT AND SUCCESS WHICH IS WHAT THE NEW TRAFFORD MONEY-HUNGRY DRIVE-BY-MONEY OWNERS WANT TO SCRAP, CRAP IS THE BS 💩... THIS COMMENT IS FROM A DIE-HARD MAN UNITED FANATIC WHO HAS CLOSE TO 40 YEARS UNDER HIS BELT, WOKE UP AND SMELT THE ROSES AND FELT IT WAS JUST NOT RIGHT ANYMORE TO PUT ANYTHING OR ANYONE BEFORE THE LOVE THAT I HAVE FOR CHRIST JESUS... LEAN TOWARDS THIS AND WATCH HOW RACISM AND THE ROOM THEY HAVE CREATED FOR THEM... KNEEL TO GOD ONLY GOD IS LOVE AND WE LOVE FOOTBALL, FIND THE BEAUTY IN PRAISING GOD AND A FANATICAL FOR HIM YOU FEEL AND FIND THE SUPPORT FOR YOU THAT HE HAS, NOW DON'T YOU THINK YOU DE-SERVE THIS... COME NOW BROTHERS AND SISTERS LET'S SHOW OUR TRUE LOVE OUR REAL PASSION BY DECIDING TO STAND FOR SOMETHING OTHERWISE, YOU HAVE STOOD FOR NOTHING AND FALLEN FOR EVERYTHING FOR ITS COURAGE THAT CAN CHANGE THE THINGS WE CAN, AND I DOING SO, BELIEVING YOU HAD THE WISDOM TO KNOW THE DIFFERENCE.. IT MADE....
Emchi
1
It's all rubbish
DeeMwanza
1
man united will go through the process which Chelsea went through in though they didn't change to cow boys.....
Wiucloprt
2
Finally United will lost their identity. old Trafford is one of the famous football playing grounds.
yiddeimnr
2
it will be called "Ambrose stadium" nonsense this Britain joker has destroyed my club, which team will I support again,🤔🤔🤔🤔 God why did you allow this to happen?
jhkr
0
This guy wanna destroy our beautiful club
indeed
jhkr
2
we were crying for full sale and others were let Jim takeover now see the possible out comes
bawadinpr
3
I don't think it's a good idea off changing the name of the stadium to me he must just rebuild it
Alopenu
3
They should just rename my club to NEW TRAFFORD, we are tire of Old Trafford, so many things are old and not working again
muhceilrst
0
finally I was not wrong long time ago when I suggested the change of the name of it will come true soon
Kinetics231
3
The greedy Glazers refused to sell the club to the Qatari guys. See what has been caused?
Jiaeilrty
3
They make a mistake by not selling the club to the Arab guy
pompooFC
2
Even if you like call it "unbeatable arena", without quality team Improvement you'll still be beaten on ur "theater of dream" 😂 😂 😂
pompooFC
2
All these new club owners. Same the was rumored about changing Chelsea fc to cowboy.. Focus on improving the team on and off the field and leave the house hold names alone
nobbcnprtu
1
Sometime business man think differently from a sport minded man. He think about balancing the account and rising funds to support the future spending. Do you think is an easy job for him. What say MU fan base.
Rasbcdnst
1
why Changing that name will you are dog of doggest [byebye][byebye][byebye][byebye][byebye][byebye][byebye][byebye]...
Jokdlmptuz
2
This guy wanna destroy our beautiful club
Yieacnpyz
2
Thats stupid!