Mbappe 'is deliberately hiding Budweiser's name to avoid promoting alcohol'

Kylian Mbappe has been deliberately hiding Budweiser's name in his man of the match photographs to avoid promoting alcohol at the World Cup, according to reports.

France's star forward has not yet appeared at a single press conference in Qatar in an effort to avoid questions about his future with Paris Saint-Germain.

The French Football Federation, who have offered Mbappe their full support during his press conference boycott, have decided to pay any fines picked up by players who refuse to speak to the media after winning a man of the match award.

Mbappe, who has been awarded with the match trophy on two occasions already this tournament, does not want to be associated with the World Cup's main sponsor Budweiser, according to L'Equipe via AS.

The well-known beer company is tasked with presenting the man of the match trophy after each game, and Mbappe has deliberately hidden the brand every time he has posed with the prize.

The Frenchman falls within his image rights policy not to advertise alcoholic drinks, as well as sports betting and junk food.

It is understood that Mbappe, who has become a role model for many French children following his meteoric rise to stardom in football, does not want to damage his image by promoting an alcoholic drink such as Budweiser.

France continue their World Cup defence against Poland in the last-16 on Sunday, as Didier Deschamps looks set to recall his full-strength side after a disappointing and unexpected 1-0 defeat by Tunisia on Wednesday.

Mbappe is currently leading the tournament's Golden Boot race with three goals so far, a total matched by Lionel Messi, Marcus Rashford, Enner Valencia, Cody Gakpo and Alvaro Morata.