German kit manufacturers Puma are closing in on a record-breaking £100m deal to sign Manchester City and England winger Raheem Sterling.
The Premier League star's present deal with Nike runs out in less than eight weeks (June 30) - and rival brands including Under Armour, Adidas and New Balance have been pursuing Sterling's signature for more than two years.
If the deal is agreed, Sterling would become Puma's highest-paid footballer and the face of their global advertising strategy.
The 25-year old has become a hugely sought-after commercial commodity thanks to his performances for club and country - and a series of articulate statements on racism within the game.
The COVID-19 pandemic continues to have a dramatic effect on the finances of all football-associated businesses but it's thought the Puma deal is similar to the £100m ten-year deal offered by Nike's subsidiary Air Jordan last year.
If the deal goes through, Sterling could collaborate on the development of a sportswear range with iconic American rapper Jay-Z, who doubles up as Puma's creative director.
The England winger is no stranger to the Puma brand, which already has a 10-year £650m deal as Man City's kit suppliers.
City boss Pep Guardiola signed up last summer to their portfolio, which already includes Sterling's team-mates Sergio Aguero, David Silva and Oleksandr Zinchenko.
Nike remain hopeful of finding a way to keep Sterling as the top player in their Premier League portfolio, but that scenario is looking increasingly unlikely.
jersey10
4
Soon Wan-Bissaka will have Sterling + 100m in pocket 😂😂
Viecekntz
0
Do it
EleniyanTohGallant
0
More better deal man
KingJerryTheGreat
6
He's really in the hot seat right now. Becoming their highest paid player is something any player would want though other sponsors like Nike and Adidas may be better according to me. He's really shining year by year.....
Dubiscky210
2
sterling : dose it mean that am better than the two goat in world or am I so cheap
Dubiscky210
0
sterling : dose it mean that am better than the two goat in world or am I so cheap