Huge rainbow welcome mats were placed outside Premier League grounds on Saturday in a show of support for Rainbow Laces.
The eye-catching stadium additions, measuring 10m x 10m, were part of ongoing annual activations around the Stonewall campaign for LGBT inclusion in sport.
Sky Sports' fellow Team Pride partners Coca-Cola introduced the mats for match round 16, with thousands of pairs of laces handed out to fans attending the fixtures.
Having first been lit up in rainbow on Thursday evening, the Tottenham Hotspur Stadium was again illuminating the north London skyline in a spectrum of colours for the visit of Burnley.
Spurs executive director Donna-Maria Cullen said: "Diversity and inclusion is at the heart of everything we do as a club and our iconic new stadium gives us a fantastic opportunity to go even further in demonstrating our support for the LGBTQ+ community.
"At night, our stadium becomes a light sculpture that is seen across London - our rainbow illumination is a powerful statement as to the part football can play in delivering such an important message: this is everyone's game and all are welcome here regardless of race, religion, disability, gender identity or sexual orientation."
Thursday's event was also a special occasion for Tottenham's LGBT+ supporters group Proud Lilywhites, which has now over 400 members since being launched back in February 2014.
Co-chair Chris Paouros said: "We've seen first-hand over these past five years that our club is a bastion of inclusion and diversity. By illuminating the stadium, we are making a statement that embodies this."
Also on Saturday, the Rainbow Laces campaign was marked with welcome mats and matchday furniture at Vicarage Road, Goodison Park, the Vitality Stadium, and the Etihad Stadium.
On Sunday, the build-up to kick-off in the Brighton vs Wolves match live on Sky Sports Premier League will see the East Stand of the Amex display a mosaic in support of Rainbow Laces and the wider LGBTQ+ community.
There will also be bespoke activations at the Aston Villa vs Leicester game earlier on Renault Super Sunday.
kouaclmno
2
This is nonsense! I personally do not wnt 2 see gay people in football, they stink. Gay people will exagerate anything, or evn fake takles. Th 1st world countries ar giving 2 much power 2 th šæ 2 control ths world.
RedDeity
1
This is what happens to people without religion. All religion curses LGBTQ+
Ikeone Plus
4
I think this LGBT thing is getting too much,why not doing same to racism š
dickala
0
What? Not at all.
thats what Americans think
FootballAddict
7
It seems the fight for gays and LGBT has becoming more important than fighting racism in the EPL. Why dont they do all these efforts to fight racism? Racism is everywhere in english football and they are focusing on the acceptance of gays in society. š¤·āāļø
BillionaireSteve
1
They advocate more for gays than they do against racism! That shows they are all racist! Like Facebook, someone called me a NIGGA, when I reported, Facebook said it is not against their policies!
Ifeanyi213
2
Iām just hoping they do the same thing fir the fight against racism š
Yuoadkprz
1
this is even inferior to animal, we don't want even to heard them.
nayiknopsy
2
Faggots have to be smashed to the groung. Even animals don't do such things but some low humans did and are doing that This is what a very civilized society does!!
Dodcampns
0
somehow nowadays when you are gay you are considered a super human
What? Not at all.
dickala
3
somehow nowadays when you are gay you are considered a super human
bat99dawg
3
calling out isis
dee_59
8
Why there is a need for promoting this?? English football has got other better things to do.
Rastafari1-9
2
Fire pon batty man, batty man fuh dead!!!š„š„š„š„
Capbckty
3
May be the same effort their putting in things like this...they should us it also to save life#Prolife
pacilnps
4
this rubbish pipo should be thrown out of football we don't want to see them in football this ridiculous
Yeublnrty
1
Mermothek10
5
idk why they're mixing football with everything now days.. just let football be football