Birmingham City have sacked Wayne Rooney after just 15 games in charge.
Rooney was appointed at St Andrew's on October 11 on a three-and-a-half-year deal with the club sixth in the Championship following back-to-back wins under sacked manager John Eustace.
But Rooney has seen his team lose nine of the 15 matches they have played since he took over, leaving the club in 20th place in the Championship table.
Birmingham suffered a 3-0 defeat at Leeds on New Year's Day, after which Rooney vowed to fight on as manager of the club.
"I'm a fighter and I get football fans' opinions," he said. "I have to draw on my career, my playing career wasn't always about success. I was in a relegation battle with Everton, I believe in myself."
Birmingham chief executive Garry Cook said "We are committed to doing what is necessary to bring success to St. Andrew's.
"Unfortunately, Wayne's time with us did not go as planned and we have decided to move in a different direction.
"The search for a successor begins with immediate effect and we will update supporters when we have further news."
The former England and Manchester United captain was the first managerial hire by new Birmingham owner Tom Wagner and his Knighthead Capital Management group, who bought the Championship club in August.
In his mission statement after taking over the club, Wagner spoke about implementing "the addition of exceptional leaders who are experienced in world-leading sporting businesses".
But results failed to fall Rooney's way - and after their 3-1 defeat to Stoke on December 27, he questioned the "personal pride" of the Birmingham squad.
"The players in there are good enough. I believe that," he told Sky Sports. "They've shown me they can do it against big teams in this league.
"There's no excuse for putting in good performances then doing that today. It's unacceptable and personal pride has to come into it.
"Today I have questioned that because we were nowhere near good enough and not a team I want to put out."
Analysis: The fans turned against Rooney
Sky Sports News senior reporter Rob Dorsett:
"It's not an unexpected decision. The only surprise here is that it's happened so quickly. Wayne Rooney has only had 15 games in charge of Birmingham City and his was a landmark appointment by Tom Wagner, who had only bought the club in August and this was his first appointment.
"He wanted Wayne Rooney to take Birmingham back to the top of the Championship and ultimately back into the Premier League.
"That's the ambitions that the new owners had but they felt they had to act now with results as poor as they have been.
"In the 15 matches Rooney has been in charge of since October, Birmingham have lost nine of them - and remember they were in the play-off places when John Eustace was sacked.
"They're now 20th in the table, six points above the relegation places. Rooney will understandably say he should've been given more time, because 15 games is a very short spell in charge.
"Birmingham have had some injuries as well but I wonder how big an impact some of their fans have had on this decision by Tom Wagner and his Knighthead Capital Management group.
"As Rooney walked off at Elland Road on Monday, a pretty substantial number of supporters chanted 'Rooney, it's time to go'. The fact that fans have turned against Rooney at this stage was pretty significant from the owners' perspective.
"Nevertheless, it's a big blow for them and it's a big blow for Rooney. He will feel he was building something, and of course with the transfer window only just opening - and I expect Birmingham to do business in this window with money to spend - he will have felt he needed more time to get his players in.
"He said following the defeat to Leeds when he was asked about his future, that he was a fighter. He made it clear that he was going nowhere and he had no plans to resign.
"He still wanted to be at the helm at St Andrew's to take the club forward. That decision has been taken out of his hands now.
chris_lamboo
1
Just goes to show great players don't always make great managers. He's been poor wherever he's managed.