Over 1.1m viewers tuned into Sunday’s thrilling 2-2 draw between Rangers and Celtic live on Sky Sports as Scotland’s top-flight title race continues to ramp up.
The figures for the Old Firm clash are the highest for a Scottish league match in nearly two seasons, and includes audience numbers for those watching across Sky's platforms.
Viewership peaked at 1.15m and comes after a strong peak audience of 674,000 tuned in to see Rangers beat league leaders Hearts 4-2 last month - the highest for a fixture between the two clubs in recent seasons on Sky Sports.
The figures come amid a thrilling title race, with Hearts five points clear at the top of the table.
Celtic are now second, after their win at Aberdeen on Wednesday night, live on Sky Sports.
They leapfrogged Rangers who are a point further back, while Motherwell are fourth - 10 points off the summit but have a game in hand against Dundee on Saturday.
SPFL chief executive Neil Doncaster said: "It promises to be one of the most dramatic conclusions to a William Hill Premiership in many years, and it's great to see such strong viewing figures for recent matches on Sky Sports.
"These numbers reinforce the incredible interest building around the title race and the appetite among supporters to follow every twist and turn as the season reaches its climax.
"With so much still to play for across the division, supporters can look forward to a thrilling run-in, and it's great that fans will be able to follow the action live on Sky Sports in the weeks ahead."
Gary Hughes, Sky Sports director of football, added: "The William Hill Premiership title race is one of the great stories of the football season.
"The league has already produced plenty of drama on and off the pitch and it's brilliant to see so many fans tuning in.
"With so much still to play for, Sky Sports is excited to bring unrivalled coverage of the biggest matches, providing expert analysis of all the twists and turns during the run-in."
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The premiership is over Hearts will win it