Tottenham Hotspur owner Daniel Levy will demand a huge £25m-a-year deal to sell the naming rights to the club's stadium, according to Telegraph.
Spurs moved into the Tottenham Hotspur Stadium back in April, but are yet to agree a deal to change the name.
As noted by The Telegraph, Levy has failed to find a potential buyer because he is demanding a world-record £25m-a-year deal over the next 15 seasons, which would be worth a total of £375m to the club going forward.
The most lucrative naming-rights deal in sport is at Toronto's Scotiabank Arena, which hosts NHL, NBA and National Lacrosse League games. While its total cost is worth £488m, it is spread over 20 years, making it worth £24.4m per year.
Manchester City's deal with Etihad is the biggest in English football right now. It is currently valued at £21.9m-a-year, but Levy wants his side to eclipse that with their own big-money agreement.
The Telegraph state that experts believe a naming-rights deal for Spurs' stadium would likely actually be worth closer to £17.5m per year.
RickMoat
2
We all know what Levy is like, at the end of the day he probably will somehow get what he wants 😂
Youngfletch
1
Spurs always looking to be number one in something 😂
Portoguese
3
488 million? Might as well build ur own stadium for that price