Newspapers are helping to "fuel racism" by the ways in which they portray young black footballers, says Manchester City forward Raheem Sterling.
It comes after Sterling, 24, faced alleged racist abuse from Chelsea fans during City's 2-0 defeat at Stamford Bridge on Saturday.
Chelsea and the Metropolitan Police are investigating the allegations.
"All I have to say is have a second thought about fair publicity and give all players an equal chance," he said.
In a post on Instagram, Sterling said he "had to laugh" when he heard the alleged racist remarks during the game because he expects "no better".
In the post, England international Sterling cites newspaper headlines about team-mates Tosin Adarabioyo and Phil Foden buying houses.
The headline referring to 21-year-old defender Adarabioyo - who is on loan at West Brom - focuses on how he spent £2.25m on a property "despite having never started a Premier League match".
By contrast, midfielder Foden, 18, "buys a £2m home for his mum" and is later described as having "set up a future".
"You have two young players starting out their careers - both play for the same team, both have done the right thing, which is buy a new house for their mothers who have put in a lot of time and love into helping them get where they are," Sterling said.
"But look at how the newspapers get their message across for the young black player and then for the young white player.
"I think this is unacceptable, both innocent, have not done a thing wrong but just by the way it has been worded, this young black kid is looked at in a bad light, which helps fuel racism and aggressive behaviour."
Luckubos
219
Well done for highlighting this Raheem... shine your light buddy
suaritoz
172
Well said Sterling. It really takes out the love out of soccer. I am a Chelsea fan but i honestly hate what happened yesterday. Keep heart and just know you are great the way you are and dont need any colour. Racism will never end as long as we are in different colours but punishing racists will reduce the chances. Say no to RACISM. we love you Sterling.
TUMELO MARIRI
151
I'm TOTALLY with Raheem Sterling for coming out and speaking out for all black people in the world. IT SICKENS ME THAT RACISM IS STILL A THING IN TODAY'S WORLD AND THAT WE'VE STILL GOT SOME OLD DELUSIONAL GEEZERS THAT THINK IT'S STILL THE 1800s!!! Also, back in January, there was a minute's applause for Cyril Regis in the Premier League after his passing PURELY to celebrate the legacy for black footballers he left when racism and prejudice was commonplace in the 1800s!! So WHY THE FREAKING HELL DO WE STILL HAVE SOME DUMBASSES WHO ARE RACIST LIKE THIS?! IT HAS TO END NOW!!!! AND IT AIN'T STOPPING 'TILL WE STAND UP AND FIGHT AGAINST IT!!!! #BLACKLIVESMATTER #SAYNOTORACISM ARE YOU ALL WITH ME?
Maxamed78
109
lol News paper made the black kid sound like he was a drug dealer or pimp. And the white like a cute teenager who is a good boy. But you need to also understand the news paper must make the article as shocking as possible. They must get your attention. Love and Hate gets easiest attention. Its not about right or wrong anymore, its all about selling. "news" has to be something that gets ur attention. Racism is best hate and will always gets you shocked. No one would click on this article if it was "daily" news. But it was sooooo interesting to click it