Tottenham Hotspur Stadium is an absolute marvel in the sports world. It took a lot longer than anyone expected for it to become reality, but now that it’s up and running, it’s the envy of just about everyone.
Ever since its completion last year, Daniel Levy has been searching high and low for a naming rights deal that lines up with having arguably the best stadium in the world.
This week in Las Vegas, the International CES convened for the 53rd time, hosting all of the largest technology and consumer brands in the world. Over 180,000 attendees made the trip to see the latest and greatest. According to report, Tottenham had a presence at the show for the purpose of finding a company who wants to sign on for that naming rights deal.
The International CES is the perfect place to pitch this idea. Name a technology brand and it is almost certain to have a presence at the show. LG, Samsung, Panasonic, Motorola, Sony...the list goes on.
Past reports have put the value of the naming rights anywhere from £400m-£500m over the course of a 30 year agreement. Having that kind of cash alone makes paying off the stadium far less of a hassle while being the named company in a stadium that hosts so many different events has to be attractive for growth. According to report someone who is getting close to a deal, but he doesn’t name drop anyone for obvious reasons. The club has taken their time with finding the right partner.
Donpac
1
When u have patience where it is possible, congrats Daniel Levy