Manchester United have made a bold move by announcing 1,000 youth season tickets are now available for next season in a bid to to improve the atmosphere at Old Trafford, according to reports.
Season ticket holders between the ages of 16 and 25 will be required to stump up £285 for the season in order to be allocated a seat in the Red Army section - on the right-hand side of the Stretford End - for every home game.
And The Mirror claim the implementation of the system allowing youth season tickets in the singing section is part of the club's wider strategy of trying to introduce a long-term, sustainable and forward-thinking youth culture within Old Trafford.
The number of match going young fans has steadily declined since the Premier League's inception, with the report citing extortionate ticket prices and the inability to share the experience with friends as two major reasons for it.
And it is therefore the reason behind United's move to ensure younger fans can access live, affordable football, with the club also applying to the local authority to trial railed seating.
United Group Managing Director Richard Arnold told The Mirror: 'I want to place on record our appreciation of the hard work and dedication from the organisers of the atmosphere section.
'The phenomenal support the team gets has been taken to a new level by this successful initiative.
'We will be seeking to build on this next season by extending this section of the Stretford End out towards the south-west corner, increasing the allocation to at least 2,000 supporters.'
The Red Army are an independent group of season ticket holders whose objective is to improve the home atmosphere and restore its position as among the loudest stadia in England.
Despite averaging an attendance of nearly 75,000, the atmosphere at Old Trafford has been heavily scolded for its lacklustre nature.
The United hierarchy are therefore striving to work with fans to improve the atmosphere and noise level within the stadium.
Obk994
0
Its all be cause by June de3 all our old age supporters will be gone
Obk994
0
We need that young and energetic fans it the home stands to chant GGMU
benjnr77
0
at least
Vezonic22
1
Youth ticket! Any for senior fans? Itching to get a ticket, even if I am in Antarctica.
Humbleprince012
8
That's my great club and what they can do