Ed Woodward has issued another public display of backing for Ole Gunnar Solskjaer and trusts the under-pressure Manchester United boss to carry out a 'cultural reboot' at the club.
The 20-time Premier League champions have endured a stuttering start to the new campaign and are floundering just two points above the relegation zone ahead of their showdown with Liverpool on Sunday.
Questioned about his long-term vision for the fallen giants, Woodward told United We Stand fanzine, via The National: 'Winning; playing attacking football with players that have an 'x-factor'; and giving youth a chance.
'Added to that, we want players to come in who respect their teammates, the club, the history. They must understand that they are creating a legacy by coming to Manchester United. Nobody is bigger than the club.
'There should be both a humbleness and an arrogance. Humble when you are on the team coach and you wear the club suit, you do up your top button and wear your tie, you represent the club in the right way. Then you sign autographs for the people who pay your wages.
'Then, when you go into the dressing room, you put the red shirt on and you feel arrogant, self assured. As Michael Carrick said in his book, you want to take the ball, you want the ball in tight spaces, you want a never-say-die spirit. Ole has brought a lot of the discipline back.
'Whatever manager we have has to buy into that philosophy and Ole is a walking, talking version of that. Let's let this play out with Ole in terms of the culture reboot.'
The under-fire executive vice chairman accepted that pressure was also mounting on him to steer the club to success, with United having spent £900million on transfers since his promotion and failed to challenge for the title again.
He added: 'I understand the scrutiny; it's part of the job.
'We have to do everything that we possibly can to get back to winning the Premier League. We are not successful until we do. Second is not success, we have to win the Premier League.'
'I feel that we are on the right track to get back to that point but we are going to have to be patient.'