Recently, The Athletic released its 2025 Agent Survey, which analyzed this record-breaking summer transfer window. The survey invited 20 agents.
Over the past month or so, The Athletic asked 20 agents to answer a series of questions on the back of the summer’s transfer activity, predominantly looking at the Premier League. We wanted to know their thoughts on the best and worst deals, which Premier League clubs had the most to smile about after the window closed, and which three teams appear doomed to relegation.
So, which £52million winger has joined “completely the wrong club”? Who cost “peanuts” but has made City title contenders again? And why is the £63.4m that Arsenal paid Sporting CP for Viktor Gyokores the best deal of the summer 2025 transfer window… and also the worst?
Which was the best deal of the window?
“Donnarumma. I also thought about Jack Grealish. I know he’s a loan and you pay a lot for his wages, but you’re not paying a (transfer) fee for a player of that calibre who has obviously got the bit between his teeth. But I think Donnarumma really pushes City back in the title mix. He will save them points this season. So he’s the best signing, especially given what they paid for him.”
That answer captures the two most popular responses, with almost half the agents torn between Gianluigi Donnarumma, Manchester City’s new No 1, and a rejuvenated Grealish, who switched from City to Everton on a season-long loan and already has four assists and a goal to his name.
“Everton have signed a player who they’ve got no right to sign in normal circumstances, and I’d suggest that has given them the room to do Tyler Dibling (signed for an initial £35million from Southampton) as well. I think it’s a clever deal for that reason,” said another agent, explaining why he chose Grealish.
With Donnarumma, it was a combination of the Italian’s talent, his age (26 years old) and the fee (£25.9million) that led to him polling the most votes.
“So much money is spent on other positions, but I still think the goalkeeper is undervalued,” said one agent. “I think Donnarumma is one of the best goalkeepers in the world, if not the best. So to pick him up for peanuts, just because Paris Saint-Germain want to play in a different style, is very impressive.”
“He might not be the best with his feet,” added another agent, “but he’s the best shot-stopper in the world and that was probably what City needed.”
The only other player to poll more than one vote was Viktor Gyokeres, who was described by two agents as a striker who gives Arsenal “something they’ve been missing”.
Elsewhere, there were mentions for, among others, Eberechi Eze (“In this Arsenal team, he’ll be outstanding”), Xavi Simons (“A good season and he’ll be worth a fortune”), Joao Pedro (“Great value considering age his and what other forwards have gone for) and Alexander Isak (“He will transform Liverpool's attack for years and help to replace Mohamed Salah”).
Which was the worst deal of the window?
The fact that Donnarumma came top for the previous question is directly linked to some of the responses here.
James Trafford, who rejoined City in July after two seasons with Burnley to replace Ederson but was relegated to second-choice in the wake of Donnarumma’s deadline-day arrival, was cited by three agents as the worst deal of the window.
“I just feel it was the wrong move," said one. "Trafford would have played every week for Burnley, or he could have gone to Newcastle and played week in and week out there. Instead, he’s now sitting on City’s bench, and he’s behind the best goalkeeper in the world.”
A bad deal for Trafford’s career was viewed as a bad one for City, too. “Spending £40million on a goalkeeper to replace him weeks later?” questioned another agent.
Ultimately, though, it was Benjamin Sesko’s £73.6million (with add-ons) move to Manchester United from RB Leipzig that drew the most criticism. “Way too much money and much too soon,” said an agent.
“They were pressurised into making that signing,” claimed another.
“A lot of money for not much of a pedigree,” was the view of a third.
Other deals flagged included Jamie Gittens from Borussia Dortmund to Chelsea (“Completely the wrong club for him”), Dango Ouattara from Bournemouth to Brentford (“Stinks of desperation to pay £42million for someone who doesn’t begin to fill the gaps left by the players they’ve sold”), Wissa from Brentford to Newcastle (“A lot of money for a 29-year-old who was way down the preference list”), and that man who seems to be footballing Marmite, Gyokeres (“The Premier League is about pace and sharpness, and I’m not sure he’s that”).
Isak's £125million transfer to Anfield also came under the microscope. “Because of what Liverpool paid for him, but also in terms of the culture of the football club,” said an agent. “Eddie Howe, the Newcastle manager, is a good human being and handled that with as much dignity as he could. For me, (the way Isak behaved) goes away from Liverpool's core principles — it's always been about the club, not an individual, at Liverpool.”
Deuadkptz
0
Matheus Cunha is the biggest flop so far for Mr, 9 games as a striker, 0 goal 0 assist. what a flop. Am a Chelsea fan but Sesko is better than Cunha
Bocbcdekn
0
🤔🤔
ifadac
1
Agents without knowledge of football, continue to yarn rubbish; you guys rate players who run around the pitch without goals contribution as better signing than Benjamin Sesko. I strongly believe Sesko won't answer you guys with careless talk ..... he will answer with power-packed ACTION; he has started already ...... 🦾🦾🦾
cedadiuz
0
The Club they will always talk about😜😜😜
2muchmoney
1
How can you call sesko worst than here there is Isaac and wirtz?
Miubdklmu
1
Wirtz plays too btw
2muchmoney
0
How can you call sesko worst than here there is Isaac and wirtz?
zuaakotu
1
foooooooooooools what about witz and isak
resabekpst
1
Mosquero at 13 ml. Best V.F.M. Without a doubt.!!!!.
Swanlee
0
What about arsenal flop
Vicsammy
2
There is no pressure in signing Sesko at all, He is one of our best signings n he is going to be the best
Piccemnuyz
1
how worst is sesko a every wrong survey
beeaeklotz
0
where's witz
Runeiklmyz
0
wirtz and isak is a joke to you boys. always mentioning Manchester United to draw traffic
Exactly my point, united create more traffics so, they will never stop criticizing united players. Bunch of fools!
Zuucemos
0
hmmm Florian is the best signing if you don't know
😂😂😂 guy you go go to hell ooo. Tufiakwa you dey put poison for people land for village. Imagine this your talk
Puheilny
1
Very Stupid Writers,... fool's 🙃🙃🙃🙃🙃
Votaeikpty
0
u are a fool, because u don't watch football, Florian Wirz is the worst signing, u are talking about Sesko,
hmmm Florian is the best signing if you don't know
huobcknoyz
0
Full of idiot people
Woucdinty
0
Fools
UMARYAKUBUHARUNA
1
Where's Wirtz
Kaudeioz
1
Goo
Winbdkmny
5
eat water mbwa zakukyalo gasiya
veoabdopy
4
Always Manchester United player for criticism,
dosabnptyz
5
u are a fool, because u don't watch football, Florian Wirz is the worst signing, u are talking about Sesko,
maeadeilmr
0
Wirtz must be an academy player in Liverpool 🤡
😂😂😂
nobbcksyz
5
Sesko is one of the best signing of the summer
Veeeilmnop
2
Wirtz should be not one bt zero utd haters,piece off.
Tonybiz
1
Wirtz must be an academy player in Liverpool 🤡
😂😂 Isak too
Cescimnsuy
1
agenda as usual. Always Manchester United
Tonybiz
0
You mean Enemie of Manchester United survey 😂😂
Cuzaceouy
1
chelsea
zoaabcotz
1
This agent needs some medication 💊
gudiest01
2
nonsense survey done ✅ by man city and arsenal fans
Mar1ibinu
6
florian wirtz is the worst signing of the summer
Jabacnostu
4
Hypocrisy! They can't change the truth. Wirtz @116 and Isak @215 are the worst signing so far this season. Too much money with nothing to show for. From now until the end of the season, things can change. But for now, the two are the two EPL flop signing.
Nikadlnuy
1
heheheh
Amorozy
3
Biased list!!! What as Gyokeres done for Arsenal that’s so spectacular? And what worse as Sesco done that is so worsen than that of isak? The list is not authentic
Howabdlmry
3
wirtz and isak is a joke to you boys. always mentioning Manchester United to draw traffic
AFerDRNJ8408
0
and you paid 60mil for garnacho,60 again for gittens,thats too much,Donnarruma was cheaper,so the salary is not a problem...but Garnacho is better,the problem is Gittens that fee is too much and he is useless even...
Time will tell boss let them play at least 3 matches in a row before we judge
FrankUtd
2
Anything to bring down Manchester United the media is in for it. Thank God the owners like Sir Jim Ratcliff are not moved by the media propaganda about Manchester United. They have stick to their ideas and with their manager even though there will be mistakes as humans but they will get it right with time. I’m happy that Sesko is the worst signing according to some desperate people who are after their money, they are not the fans that spend money to watch these matches.
biebcdmrs
1
its true he is a liverpool fan,even a baby born today can tell...
maeadeilmr
2
Wirtz must be an academy player in Liverpool 🤡
Moscowpan
2
this agent is probably sick in the head
biebcdmrs
0
If you keep Ekitike and Nico Wotenade out and you are talking about Gyokeres and you didn't include Florian Wirtz then you no nothing in football you are just a fake agent.
Now you talking,I salute you....
biebcdmrs
0
If you consider the wages he’s on for a goal keeper at his age not the best deal for me
and you paid 60mil for garnacho,60 again for gittens,thats too much,Donnarruma was cheaper,so the salary is not a problem...but Garnacho is better,the problem is Gittens that fee is too much and he is useless even...
Jutacnrtz
1
Isak is the worst sighing so far
sahcmotuy
1
those agents are on medication
DiingBalitoo
0
This Agents are not happy that Manchester United didn’t go for their clients and that is why they didn’t talk about Witz and Isak who is 26 has more time than Sesko who is 22 💁🏽♂️🤦🏽
Nnoruka
2
the hate reach like this so wow you guys will expose yourself even to the extent sesko worst than florin virtz
fapaekpyz
0
This is not true