Barcelona legend Gerard Pique has proposed a radical rule change which he believes will make football more exciting.
The former Spain defender has long been an advocate of tweaking the beautiful game to appeal to younger audiences with a shorter attention span.
He hung up his boots in November 2022, but has gone on to spearhead a number of projects in the sport, including forming the Kings League, combining the worlds of Twitch streaming and elite football in a five-a-side tournament.
And now the 38-year-old has revealed how he thinks football must change if it is to retain the attentions of younger audiences.
Speaking on a podcast hosted by his former Spain team-mate Iker Casillas, Pique said: 'It can't be that you go to a football stadium, spend €100, €200 or €300 and the match ends 0-0.
'Something needs to change. One proposal to consider would be that if the match ends 0-0, the teams would score zero points.
'The match would open in the 70th minute.'
This is not the first time Pique has urged for a radical change to football's rules. Speaking last year, the World Cup winner suggested scrapping draws from the game entirely.
'Football is entertainment, so it is not just competing with other sports,' he said.
'It competes with Netflix, Amazon, YouTube, TikTok. Everyone has limited time. Football for 90 minutes is not as exciting.'
'Maybe there are no draws, why not? In baseball and basketball there are no draws. You go to a game and it ends with a draw and the feeling is, "Who won?"
'Football is afraid of change. It has a huge history, it is very traditional, but change will happen, it has to happen. A 90-minute game that can finish 0-0 is difficult to understand for the new generation.'
But sadly for those who agree with Pique's innovative ideas, it doesn't look like he will be plunging himself into the world of football administration any time soon.
When asked if he might be better placed at lawmakers FIFA an UEFA, he added: 'Very boring. You cannot change a lot. With the processes, the committees, it’s a nightmare.'