Liverpool manager Jurgen Klopp says his team's "next step" is to win trophies but he "cannot give guarantees".
The Reds have spent nearly £250m - including record fees for a defender and keeper - in the past 12 months but have not won a competition since the 2012 League Cup.
They have lost three cup finals since Klopp took charge in October 2015 and were last champions of England in 1990.
"I know about the expectations and that is completely normal," said the German.
"We have the highest ambitions - 100%."
Liverpool broke the transfer record for a goalkeeper when they signed Brazil international Alisson from Roma earlier this month in a deal the Italian club said is worth up to £66.8m.
They also have the world's most expensive defender in the shape of £75m Netherlands centre-back Virgil van Dijk,
This summer, Guinea midfielder Naby Keita has arrived from RB Leipzig for about £50m, Brazil midfielder Fabinho has joined from Monaco in a deal that could be worth more than £40m, and Switzerland winger Xherdan Shaqiri has been recruited for £13m from Stoke.
However, they sold Brazil playmaker Philippe Coutinho to Barcelona for £142m in January.
"People will say that," said Klopp about winning trophies. "It is the next step and we need to be ready for that.
"I cannot give guarantees here but I understand if people think that.
"First of all, we have to play the football that gives us an opportunity to win something. We cannot talk about winning something before we start the season."
Liverpool lost the League Cup and Europa League finals in Klopp's first season in charge, while they were beaten by Real Madrid in last season's Champions League final.
In terms of the Premier League, Liverpool have finished eighth, fourth and fourth under the German.
"I am confident we can build on last season," he added.
"The football the boys played last year was not easy. There was a lot of work invested into playing like that. That's what we will do again. I am not in doubt about our basis or that we will reach it again."
Klopp expects the competition to be stronger this season and cited Premier League champions Manchester City breaking their transfer record to sign Algeria winger Riyad Mahrez for £60m from Leicester.
"Other teams, of course, will do transfer business as well. They will not be weaker than last year," said Klopp.
"City brought in Mahrez. I did not hear that they lost one player so far. So it means the quality of last year - plus Mahrez. That's a nice plan as well."
tarunr23
0
I think this will be good team for Liverpool the season.
Rebdelmry
0
I'm happy that Liverpool has sign the goalkeeper that was the only department they have lack more especially Karius eyoo
dominicsimukoko
3
this is the Team lifting the league
fopabclprt
0
Liverpool is a topical English brand, similar to the national team. Doesn't matter the potential of the group, the stars within it, the are always short. I wish, or should I say we wish to see a challenging Liverpool team for the title, close to the summit in May 2019. Do not let your fan down again, do not let them walk alone as they often do. Pure Chelsea fan...
poor Chelsea fan
dukeofmilan
6
Trophy is coming home
yubamntyz
1
Liverpool looks to be better equipped to win the EPL this coming season than last year. consistency will be the key factor. if not, Klopp must win at least one major cup to justify the huge spending. no more excuses now that he has finally try to resolve the GK issue.
Elsa98
3
With this new powerful squad, everything is possible for liverpool! Klopp, you really need to make a great strategy, a good tactical and a best formation to make sure this squad can have a successful tournaments! Best of luck, liverpool~ YNWA!![Comeon]
MarcoMarin7777
0
He has to worry about domestic titles first before Champions League. Through he who much is given, much is expected of him. In all his assemble do far, he hasn't out spent Pep Guardiola.
KJacquesKouame
1
Liverpool is a topical English brand, similar to the national team. Doesn't matter the potential of the group, the stars within it, the are always short. I wish, or should I say we wish to see a challenging Liverpool team for the title, close to the summit in May 2019. Do not let your fan down again, do not let them walk alone as they often do. Pure Chelsea fan...
greaterliverpool
1
m very sure that with all the support h has been giving , after this season and nothing is won believe me ur time will be up Mr Klopp
prakashcr7
1
Liverpool have such a good squad this season that they can give challenge to any team in the world. They are favourite for both UCL and PL.