Geoff Shreeves could be in danger of losing his job with Sky Sports as the broadcaster considers more cuts in a huge shake-up.
The veteran pitchside reporter has been an ever-present part of their coverage since joining the organisation in 1992.
But now Shreeves is under threat of being axed, with bosses making major changes and Soccer AM already looks set to be on the scrapheap.
Shreeves' arrival at Sky coincided with the start of the Premier League and his voice has become a constant for football fans over the years.
His pitchside reports and post-game interviews with players and managers are a staple of the coverage on match-days but it is a time of great uncertainty at the organisation.
Sources told Sportsmail that the reporters had been asked to reapply for their jobs this week. This is refuted by Sky, who claim the operation is about restructuring in a search for evolution and diversity.
The process around the future of reporting jobs is separate to the decision to bring down the axe on Soccer AM.
Longevity with Sky appears not to protect any current employees and Shreeves' exit would send a clear message that no jobs are safe.
His cut-and-thrust with the major figures in the game have made for occasionally awkward moments down the years, with Shreeves revealing a few anecdotes of run-ins.
In his book, Cheers, Geoff! Tales from the Touchline, he wrote about Sir Alex Ferguson's fury at him questioning whether Cristiano Ronaldo dived.
'You and your f***ing questions, you're f***ing out of order,' he snarled, Shreeves explained.
'The boy hardly speaks English, you're f***ing bang out of order.
'Don't talk to me like that,' I replied. 'I'm not one of your daft, young players.'
Arsene Wenger also 'wanted to hit' Shreeves after he asked about mounting pressure and whether he would be sacked.
He has vast experience in the game but will fear his time at Sky will be coming to an end.
There were numerous job cuts in the football department in the wake of the coronavirus pandemic.
And on the fresh round of restructuring, a Sky spokesperson said: 'Our coverage of football is evolving to reflect the changing habits of our viewers and ensures we continue to deliver the best experience for customers,'
'Our proposal would mean the creation of new roles, and the closing of some existing roles, and we are currently in a consultation period with our people.'
With the axe looming on employees, Sky also say they are going into a period of consultation to discuss proposed changes.
The impending decision to cut Soccer AM at the end of this season - 10 more episodes - came as a shock to fans.
The light-hearted look at the game has evolved over the years and has been on air since 1995.
John Fendley and Jimmy Bullard are the current co-hosts and the final edition is expected to be broadcast on May 27.
The bombshell move has left staff reeling and there is a move to target younger viewers, with Saturday Social now a priority programme.
Presenter John 'Fenners' Fendley insisted Soccer AM is not dead in the water, sharing a post on Instagram on Friday.
He wrote: 'There’s been a lot of coverage in the past few days about Soccer AM so I wanted to clarify the situation.
'Sky has made a proposal about next season and we will go into a consultation process. No decisions have been made at this stage and no one has been made redundant.
'Jimmy Bullard and I and the rest of the team will see you on Saturday.'