OFFICIAL: Chelsea confirm Infinite Athlete as their front of shirt sponsor

Chelsea have announced an extended partnership with innovative sports technology company Infinite Athlete, who are Blues' front of shirt partner for the season. 

A deal for the remainder of the campaign worth over £40m has been agreed with the US-based data company.

The brand will appear on the front of the men’s and women’s teams' playing kits and training kit sleeve, starting with Chelsea Women’s FA Women's Super League game against Tottenham Women on Sunday.

The men's team will follow on Monday when they travel to Fulham.

Chelsea have been searching for a new principal partner after their deal with mobile company Three expired last summer and been playing in shirts without a sponsor so far this season.

Infinite Athlete, the parent company of another Chelsea partner Tempus Ex, already has huge sponsorship deals with the NFL, Colorado Athletics and the US Collegiate Pac-12 Conference. They were rebranded in this year but the origins of the company were back in 2009.

They initially partnered with Chelsea earlier this year and have plans to become a major player in world football – supplying affordable player data to clubs and allowing fans to watch games from multiple camera angles.

Chelsea CEO Chris Jurasek said: 'We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete's business, made this an obvious extension to our partnership.

'Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.'