ERIK TEN HAG tore into Manchester United for wasting nearly £1billion on "average" signings as the new boss tries to take the club back to the top.
The Dutchman took over in the summer and immediately got to work trying to shake up the culture of the sleeping giant.
He spent £220million in the transfer window with most players already a big hit and showed his authority by disciplining Cristiano Ronaldo and Marcus Rashford.
But he knows he has a big task to get United back to the level of success they enjoyed under Sir Alex Ferguson.
A large part of that is down to the poor return on £1bn worth of signings since the Scottish legend retired in 2013.
Ten Hag does not mention specific names but some of the standout big-money flops at United in recent years include Angel Di Maria, Romelu Lukaku and Paul Pogba.
And he knows arresting that wretched record in the transfer market is fundamental to turning the club's fortunes around.
The Old Trafford boss said: "The club has bought an unimaginable number of players in recent years who have not been good enough.
"Most purchases have been average - and at United average is not good enough.
"United's shirt weighs heavily. Only real personalities, who can perform under great pressure, can play here.
“We needed personalities. That's why the acquisition of Casemiro was so important. Along with Raphael Varane, we now have a second player who has experience of winning titles.
"Tyrell Malacia, Lisandro Martinez, Casemiro, Antony are all fighters, while Christian Eriksen is a technical winner and a great personality.
"We want the best of the best. Any players we bring to Manchester United must meet the highest standard."
Ten Hag suffered a nightmare start with the humiliating defeats to Brighton, Brentford and Manchester City.
But he is making his mark on the club, rising into the top four and level on points with Newcastle.
Last night's victory over Everton was United's seventh in a row and an eighth would secure their place in the Carabao Cup semi-final.
And he is using the example of the club's most successful manager to shape his own blueprint for the Red Devils.
'NO SPIRIT, NO TEAM DYNAMIC'
Ten Hag added to VI Magazine: "Manchester United didn't exactly have the fear factor last season.
"There was no spirit. I saw no team dynamic in the squad. The mental resilience was very low.
"I saw that as an outsider - and also noticed it in my first weeks at the club. I looked at the culture of the club. I asked, 'How did Manchester United become great?'
“And for me, it was about Sir Alex Ferguson. His teams excelled in togetherness, collectivity, spirit. You just couldn't beat them.
“United always had top strikers like Cantona, Cole, Sheringham, Yorke, Van Nistelrooy, Van Persie. And top goalkeepers like Schmeichel, Van der Sar, De Gea.
"In the centre, there were big personalities like Jaap Stam, Vidic, Rio Ferdinand. And always a strategist in midfield.
"Roy Keane, the boss. Paul Scholes, a magnificent footballer and personality. And think of players like Ryan Giggs or David Beckham.
"That's the culture of Manchester United. I looked at that very carefully and then saw that last season's team looked fragile and vulnerable.
“When we get players, you look at their quality and technical skills. But you also look at their mental quality, that mental resilience - and we had to bring that back.”
ziaacdklno
1
zero,and h h. bbbbb b .
neubekotyz
0
ETH you are the man coach.
Klef122
0
My gaffer 🙌
SMHellas
1
This man knows talent is ok, but without grit, determination and will to win no matter what, talent is wasted. No doubt Pogba, Lukaku and the like are talented, they just never wanted to roll their. sleeves up and put in a shift to get the team over the line
ArchangelRaphael
0
Antony just played 8 games I think, so its too early to judge him
Bro I thought we bought this guy for his skills? but he keep on passing balls back wards at first to three matches he tried with his skills and am waiting for an improvement, but he had slack too early
rehaekorty
1
ten hag the new gaffer.
katura
0
Wtf ar saying? The kid is better than Robertson right now. Stop talking sh1t bro
Nah he’s not any good
Hudacemuz
0
Pogba is good, they starred looking like shxt after spending 80 mil on maguire
Seaacmpst
1
People will be saying Anthony this Anthony that , The boy is good if u don’t watch ball. U guys were the same people pushing for him in the transfer now he is not good ungrateful people. He has scored 4 goals right and how much has he started, compare it to Overrated Raphina and some Chelsea wingers leave the bio alone . Many of u when placed on the pitch can’t play even 5 minutes buh talks like super plays😂
Antony is far better a team player than rapihna , he contribute a lot in pressing and coming back to assist the rightback in defending !!! But if u want to perform like a ferrari give him time he as a potential to be top player . U can’t switch the environment frm dutch leave to Epl and perform direct at that level, the physicality and technical standard of epl is very high give him time to adopt he is still young he is learning so fast we hope good in the future.. class is there and talent as well but form is temporarly u can get n fire tday the next day make blunders it happen n football
ManUnited-Red
0
We need more strikers 🙏🏽
hozbdekno
0
boss Valencia and babatov nani
Mariosuarez2
1
People will be saying Anthony this Anthony that , The boy is good if u don’t watch ball. U guys were the same people pushing for him in the transfer now he is not good ungrateful people. He has scored 4 goals right and how much has he started, compare it to Overrated Raphina and some Chelsea wingers leave the bio alone . Many of u when placed on the pitch can’t play even 5 minutes buh talks like super plays😂
D only difference between lord raphinha and lord Anthony is goal which i think is just 4 goals different lol the both of them are average players and overated and overpayed United could have done a lot better with that 100€ wasted
wardsham
0
united are on the way back with eth but won't be there best until glazers leave as they won't back him in the window.antony is a very good player who has 4goals already at united and not played that much give him a chance.and people saying demari gray or Calvert lewin no thanks not good enough.kane is past his best giroud is not good enough.weghourst could be a good signing for us but we won't sign anyway this window and be linked with everyone.an all out striker is a must for united martial not good enough he's had long enough to prove us wrong so how long more does he need
Bendiga
1
ETH is def SAF duplicate…
JiminOppa
0
Antony definitely not good enough
ShehzadQureshi
3
I think he didn't mention cr7 on purpose
noucekltuz
2
ten hag you are the man
tembkopy
1
You've said it all, ETH
Clovis97
3
thank you pa, you don talk all
bepadmpruz
3
The solution for united attack is Harry Kane
TheoMark5mith
2
Antony only plays to show skills and entertaining people.... not for a serious business
wocaemrt
0
you go for Calvin Lewin
Sohabknoz
5
ten hag you got it spot on what you just said. Ronaldo said it as well in the interview that the united hierarchy don't care about the club, Ten hag would send united back to the top
Dadcekmnos
1
why didn't mentioned players like ronaldo and rooney, that's not fare those one of united best players
Wacdelnpz
0
Manchester united thy just speak from February to December in January they don't speak,,
nawbclmpsy
1
Thanks to god for making Ten Hag the right coach for us ✅❤️❤️
say God not god nah
AmoGmanchester
1
Let's also add Demary Grey from Everton he's good, let's grab him
ManUtdAmadDialo
0
Malacia is not good enough I think he was just bought for Luke Shaw to find his form 😂
Wtf ar saying? The kid is better than Robertson right now. Stop talking sh1t bro
Tasaknouz
6
People will be saying Anthony this Anthony that , The boy is good if u don’t watch ball. U guys were the same people pushing for him in the transfer now he is not good ungrateful people. He has scored 4 goals right and how much has he started, compare it to Overrated Raphina and some Chelsea wingers leave the bio alone . Many of u when placed on the pitch can’t play even 5 minutes buh talks like super plays😂
Kawbeiors
3
People live Antony alone how many games has he played so far so that your criticising him there even some of u who can be placed on the pitch and do there a lot of nothing but your mouth doesn't keep quiet always talking this that what an greatiful people.
Jayanta1986
0
Get kane is an experience player
[image]
Manchester United link with Aboubakar.... he is coming 😂😂😂😂
zibdiopsty
2
United shirt used to weigh heavily,point of correction
United200
0
Get kane is an experience player
[image]
harry kane signed 6years contract that is one of the most ridiculous thing i have ever seen, from an elite striker.
Daphoenix23
0
perhaps it is to push Shaw to show consistency and also allow malacia to gain experience. he is for the future. no one would imagine evra would do great after his debut 45 min against City.
Oooohhhh ye… I remember that game, thought we’ve signed another flop Buh he later became one of the best in his position. Remember the nickname “evra bus stop “ 😅😂😂
BallySen
2
That's a good analysis which shows that he has been following us.
Daphoenix23
0
says who? go and check shaw starts at malacia age before you talk trash 🗑️
Nice one… some people talk without facts n even this season in every game he played he has been good.
Youtd4eva
3
Antony is definitely not a good signing. Utd definitely over-paid for a showboater. Utd , shoulda went all out for Demary Gray
Dutaeiouz
1
He’s just a kid who is learning and will get better under Ten Hag supervision 💪
Kfivekid
0
Malacia is not good enough I think he was just bought for Luke Shaw to find his form 😂
says who? go and check shaw starts at malacia age before you talk trash 🗑️
AdrianShion
0
Get kane is an experience player
[image]
Levy will demand £150 million for him
AdrianShion
0
Malacia is not good enough I think he was just bought for Luke Shaw to find his form 😂
perhaps it is to push Shaw to show consistency and also allow malacia to gain experience. he is for the future. no one would imagine evra would do great after his debut 45 min against City.
katura
0
U also do the same mistake in bringing in Anthony
Antony just played 8 games I think, so its too early to judge him
katura
2
Malacia is not good enough I think he was just bought for Luke Shaw to find his form 😂
Mohceiory
0
he is right only problem is he thinks Ajax has good players and only want them no sir ere division and PL are two different things get good options and act quickly not talking and not buying the window is closing very soon yet you did not get a striker while there are very good option and cheap available they are Thuram and Toney and Vlahovich and Mitrovich and Ramos all the others are saying about this
Both your family mentioned are not but average he against!!!
Mohceiory
0
he is right only problem is he thinks Ajax has good players and only want them no sir ere division and PL are two different things get good options and act quickly not talking and not buying the window is closing very soon yet you did not get a striker while there are very good option and cheap available they are Thuram and Toney and Vlahovich and Mitrovich and Ramos all the others are saying about this
Hope you read carefully on what writing in this article before you start ranting????? Hun????
ArchangelRaphael
2
U also do the same mistake in bringing in Anthony
Kingval60
7
Get kane is an experience player
ebruba
3
is it truth 🤔
Teebless
5
Thanks to god for making Ten Hag the right coach for us ✅❤️❤️
rebblmrsy
2
United to thank leg