Barca the first club to be chosen by Facebook to have fan subscription service

FC Barcelona has been the sports club chosen by Facebook to become the first sports entity to develop and use。

Barça was chosen by Facebook to implement Fan Subscription service, which is already operational, thanks to its innovative digital strategy and the wide fan community that the Barca has around the world, with more than 340 million fans.

The Fan Subscription service, which will work with a monthly subscription for users who wish to access it, will offer access to unique interactive content and experiences. Among them, subscribers may be part of a Facebook Group formed solely by fans, where they can view exclusive content published by FC Barcelona and interact with each other. They may also use a badge with the official Barça shield, which will appear next to their username in their Facebook posts.

Through this service, users will also be able to access experiences such as watch parties or live streamings on match days presented by Club hosts on social networks, and will be entitled to discounts on merchandising products and content Exclusive video on demand.

A new way to bring Barça closer to its followers

Barça fans can subscribe to this innovative service through the Facebook page of FC Barcelona and can enjoy the different content in various ways. They can choose between accessing exclusive content for fans through their wall, which will be published along with their friends' updates and the usual content that appears on their profile, or through the Facebook Group of Club followers.

Likewise, the Barça Facebook page will also have a For Supporters tab, from which users will be able to access all the content from the same point, and will receive notifications every time the Club makes an exclusive publication.