Barcelona must continue to raise funds in order to be able to return to La Liga’s 1:1 rule, which will allow new signings to be registered. Their expected return to the Spotify Camp Nou for the upcoming season will help massively in this regard, but before that, they are projected to net a very nice income from shirt sales.
Earlier this week, Barcelona announced that Lamine Yamal had signed a new long-term contract – and in the process, he inherited the famous number 10 jersey, which was made available after Ansu Fati’s move to AS Monaco on a season-long loan.
Lamine Yamal taking the no.10, which sees him follow in the footsteps of Lionel Messi, is a massive marketing opportunity for Barcelona, who are already reaping the benefits.
As per Diario AS, Barcelona have already sold almost 70,000 Lamine Yamal in the few days since his squad number change was made official. And more sales will continue, with the club anticipating that they will make €10m from selling the shirts over this period.
The report has revealed that Lamine Yamal’s no.10 jersey is the best-selling shirt in Barcelona history in terms of the opening 24-hour period, such has been the anticipation of the 18-year-old taking the iconic squad number.
There has already been a lot of pressure on Lamine Yamal’s shoulders since he made his professional debut in 2023. In the two years since, he has handled it magnificently, which is why there is a belief within Barcelona that he will continue to do so despite taking on the club’s most famous squad number.
Lamine Yamal will adorn the no.10 for the first time next week when Barcelona begin their pre-season fixture schedule in Japan and South Korea. The match against Vissel Kobe will be the first of many with him wearing the famous number.
OtuonyeEmeka
25
Lamine Yamal started win award and trophy at the age of 16 and 17. Tomorrow, hater's and Real Madriots will say that he ruined Barcelona like Messi. I hope you remember now that he is building the club so that the club will build him in future.
Iffy106
12
My son will wear the No 10 Barcelona jersey one day and show his skills like LM10, LY10, My Son is Love Gold that's LG10
returnofthesaith
10
I think there should be a way Lionel Messi and Gerald Pique can step in and assist this great club financially. This financial assistance could be in terms of loan, investments etc. This is the time to give back to this great club for all the they have achieved through the club. Just my thoughts!
Josbdelmtu
7
why can to you say he follows the footsteps of ansu fati the best big things after Lionel Messi