On the day that Barcelona confirmed the signing of Junior Firpo from Real Betis, president Josep Maria Bartomeu sang the praises of the club he presides over.
Those at the Catalan club often promote themselves as being an example for all to follow, which is exactly what Bartomeu did on Sunday morning.
"We're the top sports brand on the planet," he said at the 40th congress of fangroups.
"We're a modern club and we're true to our identity.
"We promote values and we want to provide wellbeing through sport and we give everything to children.
"Barcelona are a popular institution and we are true to our essences."
Despite struggling to win the Champions League in recent seasons, Barcelona have been dominant in Spain, which they intend to continue.
"We have the challenge of continuing the best era of success in our history," he said.
"We want to win everything and that's why we've strengthened even more.
"We have an extraordinary squad.
"We have [Frenkie] de Jong, [Antoine] Griezmann, Neto, [Moussa] Wague and we have young players to contribute too.
"Our ambitious team is led by [Lionel] Messi, the best player in football history."
Edoo87
55
agree we color football we color world
KeshavLamsal5
48
Barca's new signing Junior Firpo back in 2012: "I hope that sh*t rat Messi picks up an injury and dies and stops scoring goals, ahhaha."