Real Madrid official social media release: Real Madrid and Adidas announce an 8-year extension of their partnership.
Real Madrid and Adidas announce the extension of their partnership, the most successful in world football, for another 8 years. The two parties officially established their cooperation in 1980, and through this connection, Real Madrid, wearing the three-stripe jersey, has won 8 Champions League titles, becoming the absolute leader in European football.
In over 35 years of cooperation, the designs launched by both parties pay tribute to Real Madrid's history, culture, and fans. From high-performance technical equipment accompanying players like Zidane, Kroos, Beckham, and Bellingham on the field, to apparel that allows fans to express their support in various aspects of life, this partnership continues to this day.
Among the most famous designs is the 2011/12 season jersey with gold details, a design that embodied Real Madrid's regal status in that historic La Liga season; and the 2001/02 centenary jersey, a classic pure white masterpiece, forever remembered for Zidane's winning goal in the Champions League final.
Real Madrid president Florentino said: "The agreement we signed today is one of the most important agreements in football history. The strategic partnership between Real Madrid and Adidas has helped us experience one of the most wonderful periods in the club's history over the past 30 years. It has also helped us continue to nurture the global sentiment of Madridismo."
Adidas CEO Bjørn Gulden said: "This is one of the longest and most successful partnerships in sports. Real Madrid is a very special club with an amazing history. I am very proud that the three stripes can continue to be part of this extraordinarily successful story. We look forward to continuing to create the best products for the team, helping them maintain the highest level of performance, and also providing attractive lifestyle products for fans around the world, allowing them to express their love and support for the club, whether on the pitch or in the streets."