Turkish Tourist Office will sponsor Real Madrid's training shirt for €12m

Real Madrid have reached an agreement with the Turkish Tourist Office, who will sponsor the team's training kit for 12 million euros per season.

This will be the first time Los Blancos' training gear will have a sponsor, although the club have an agreement with Fly Emirates for their kit until 2022, earning 70 million euros per year.

Madrid have managed to clinch the best sponsorship deal in Europe ahead of Manchester United, who earn 62 million euros per year from Chevrolet, and Barcelona, who collaborate with Rakuten in exchange for 55 million euros.

The Blaugrana have Beko as sponsor for the training kit, after reaching a 57 million euro deal with the Turkish company for three years.

Sponsor on the shirt sleeve and Valdebebas

Real Madrid have extended their collaboration with Adidas until 2028, doubling the 52m euros that the German manufacturer previously paid each season.

The club are also exploring other options such as getting a sponsor for their shirt's sleeve as Barcelona already do with Beko or selling the naming rights to their training ground in Valdebebas.