Cardinale sets target for RedBird to sell AC Milan

  /  autty

Gerry Cardinale admits RedBird Capital have bought AC Milan with the aim to selling the club.

RedBird bought Milan for €1.2bn in August.

“We're known for our sports investing, because sports today gets all the profile," Cardinale told The Australian.

“We look to make a minimum of a double on our investments and we underwrite two and a half to three times our money over a reasonable period of time.

“Sports have a tremendous resiliency to it… what's great about it is it is a real shock absorber that can withstand technological disintermediation. So even though the way fans and consumers consume this content is evolving and changing … that content is even valuable and is as omnipresent as it's ever been."

He also spoke about the idea of building a new stadium: “You're kind of overpaying and then you have to find a way to work your way into the money. In the US it is real estate. That's not as prevalent in Europe where the infrastructure is much older."

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