Ikea launch joke product after Cristiano Ronaldo's Coca Cola gesture

Cristiano Ronaldo's rejection of Coca Cola and endorsement of water instead has been one of the enduring images of Euro 2020.

The latest reverberation of this gesture, made in a Euro 2020 press conference, has been seen with IKEA's promotion of their new Cristiano bottle on their social media platforms.

The Swedish company have labelled it a "reusable bottle for water only" and have included a specific caption designed to get their message across clearly, as they look to cash in on Ronaldo's gesture.

"Drink water, sustainably," read the caption on their social media post.