Juventus have issued a further apology after a tweet containing a racist gesture appeared on the official Twitter feed of their women's team, describing it as "an unforgivable mistake".
The tweet, which included an image of defender Cecilia Salvai performing an offensive gesture, received thousands of replies in the 20 minutes it appeared on the social media platform before it was deleted.
Having posted an initial apology on Twitter, soon after the post was deleted, Juventus released a longer statement on Friday.
It read: "We would like to express our deepest apologies for the social post that read as racially discriminatory content on the Juventus Women's Football Twitter account yesterday.
"Juventus immediately realised that the club had committed an unforgivable mistake, and this mistake has seriously hurt the feelings of all people who oppose racial discrimination.
"For such a mistake, the club assumes full responsibility for the occurrence of the incident and its serious impact.
"Opposing racial discrimination and supporting the common development of multiple cultures are the principles that Juventus as a club has always adhered to and continues to put into practice.
"Juventus acknowledges this mistake, and the club will make the most profound reflection and thorough review to prevent similar things from happening again."
Juventus' initial apology read: "We sincerely apologise that our tweet, which was not meant to cause controversy or have any racial undertones, may have offended anyone.
"Juventus has always been against racism and discrimination. #DifferencesMakeTheDifference."
The picture, taken during a Juventus training session in Barcelona, was still visible as part of a gallery on the club's website an hour later, before eventually being removed.
Juventus are in the Catalan city to play the Champions League winners in Sunday's Joan Gamper Trophy, which will include a women's game for the first time.
Juventus' kit supplier Adidas has confirmed to Sky Sports News it is talking to the club following the publication of the racist tweet.
Salvai is wearing the club's Adidas training kit when making the gesture.
An Adidas spokesperson said: "Adidas condemns racism - whether intentional or otherwise. It has no place in sport or society. We are speaking with the club on addressing the matter."
hakancaglanhoglu
0
your country is and Also you guys aren't white and as well tell people to take dna tests in Italy you might find something interesting because everyone has a bit a black
at that time Bonucci didn't defend Keane and instead chose to justify the racists....that tells you a lot about the mentality of some of them.
Bianconero10
0
your country is and Also you guys aren't white and as well tell people to take dna tests in Italy you might find something interesting because everyone has a bit a black
I’m from Belgium You fool.
Foyclnor
0
you are all one big racists, I wanted to play golf star or something on my phone which was downloaded from Google play, i wanted to change colour of skin and there wasn't white people colour, or whatever they called us, but i got blame that I'm a racists. i told them that i am from europe and i wanted to change colour. wtf people, in this case we learned in school about colours, and they teach us wrong. black and white all my life FORZA JUVE
AlphaParticle
0
it's not racist at all stop making a big deal out of it
wowerdude
0
Bro stop overreacting. Also the examples you name are a few dumb idiots who do that. You can’t say that Italy is a racist country…
your country is and Also you guys aren't white and as well tell people to take dna tests in Italy you might find something interesting because everyone has a bit a black
ShauntMarkarian
1
What was the racist tweet?
Luabimpsty
4
YOUR BIGGEST MISTAKE WILL BE.. TO LET RONALDO LEAVE
Sabiujr1
4
Say no to racism 👎🏿
Bianconero10
0
well clearly Italian society has deep-rooted racist troubles in their society....just remember those incidents involving koulibaly, balotelli,Pogba,Alves....and recently Moise Keane when he was at Juve.... the mindset of these people have to change first... if we are to achieve any kind of progress regarding this.
Bro stop overreacting. Also the examples you name are a few dumb idiots who do that. You can’t say that Italy is a racist country…
hakancaglanhoglu
4
well clearly Italian society has deep-rooted racist troubles in their society....just remember those incidents involving koulibaly, balotelli,Pogba,Alves....and recently Moise Keane when he was at Juve.... the mindset of these people have to change first... if we are to achieve any kind of progress regarding this.