A survey has found that AC Milan as a brand are the Italian football club most recognised in America and China.
The YouGov analysis covered six indicators, including perception of fans, tradition, quality of football and success.
Milan’s recent form has seen them climb over the last year from 1.9 to 6.1, putting them eighth overall in the United States.
The leading clubs by brand in the USA are Manchester United, Real Madrid, Barcelona, Manchester City, Liverpool, Chelsea and Bayern Munich.
Their position in China is even stronger, at 14.9, in third behind Real Madrid and Barcelona.
In Italy alone, their popularity has sky-rocketed over the last year from 7.3 to 22.5, second only to Juventus, who have dropped from 33.8 to 30.4.
Inter are top of the Serie A table, but only the third most popular club in Italy with an 18.1 rating.
samueljhnsn
508
milan is back where we belong
RChandiwira
362
The only club has can represent Italy well in European football together with the emerging Atalanta now. Juventus and Inter just pretend to represent us. They tend to be the weakest teams in Europe but want to be called the biggest clubs in Italy. Milan for Life
TheLegendOfAnalyzes
234
no matter how much our team struggle for 6 or 7 years 😩 our history still huge and big to be overlook 😍 Milan is coming back slowly and next year with Champions league place our position will improve even better 👍👏. We Are AC Milan 🔴⚫.
Milanista78
192
Even if we go down to the last division red & black is fuckn hot. I will die for it. FORZA Milan