Real Madrid & Adidas to extend partnership to 2028

After years of negotiations, intensifying in the past few months, Real Madrid and Adidas have come to an agreement to extend their partnership until 2028.

A multi-million-euro agreement will be made official this week and make sponsorship of the famous white shirt the most expensive in the world, earning the club 120 million euros per season, a new world record.

It is a landmark deal in economic terms with an extraordinary revenue for the club, which is key in an era of expensive signings and the redevelopment of a new stadium, even if that is being paid for by a loan.

The kit for next season should be announced by the end of May or in early June, once LaLiga Santander has come to a close.

The relationship between Adidas and Real Madrid has existed since 1998 continuously, although the team first wore shirts created by the company in 1981.

That year was the first time a sports kit wore the three stripes on the sleeve and Adidas continued until 1986, to be replaced by Hummel until 1994 and then Kelme between 1994 and 1998.