Research shows Liverpool are the highest earning football club on YouTube

This week saw the Reds top the streaming platform, the Gunners assisting the hard of hearing and Barca becoming the home of data monitoring

Liverpool are the highest earning football club on YouTube, according to new research.

Data was compiled by Livefootballtickets.com, which took YouTube’s top 20 ranked soccer-dedicated channels and assessed them via ecommerce company Sellfy’s own platform. The YouTube Money Calculator evaluates a channel’s potential earnings via Adsense revenue based on cost per thousand (CPM) – how much a partner pays per 1,000 views - and estimated earnings from selling merchandise, using Sellfy’s in-house data.

Liverpool were the top-placed soccer club on the list, earning £513,000 ($663,940) a month.

The rankings show a spread between native platform accounts, such as F2, media outlets, clubs and rights holders. FIFATV is ranked fourth, bringing in £388,000 ($503,870) a month, one place ahead of Spanish giants Barcelona.

The rankings are evidence that subscribers do not guarantee income, with Sky Sports Football’s channel estimated to be generating more revenue from its 1.5 million subscribers than the official account of Barcelona, which has 8.15 million subscribers who generate a monthly £321,111 ($415,552) for the club.

In total, the top 20 features eight clubs, with Liverpool, Manchester City, Chelsea and Arsenal from the Premier League all in the top ten. Paris Saint-Germain are the only side from France’s Ligue 1 and Juventus, similarly, are the sole representatives from Serie A. However, there are no Bundesliga teams in the top 20.

Real Madrid are ranked in 12th place with 5.1 million subscribers generating more than £66,364 ($85,880) a month.